Persuasion in Politics: Real World Examples
Framing and simplicity have worked to persuade numerous individuals in society. It is obvious in the work of not only presidential candidates, but also historical leaders. These tactics have been used by many powerful individuals throughout history and have been very successful. An example of a historical leader who was persuasive using the specific techniques of framing and simplicity mentioned above was Dr. Martin Luther King Jr. Dr. King spoke in simple terms that were easy for the audience to comprehend. Not only did King make use of simplicity in his delivery of messages, but he also connected emotionally with his audience and gave his speech so that listeners connected immediately.
It can be noted that there was a humbleness and realness in the delivery of Dr. King’s messages. The fact that King was humble could make the audience feel that it was not his main intent to persuade, and that his heart …show more content…
Retail is another area where different companies and the majority of businesses use persuasion tactics in order to sway buyers to choose products that are being sold, as well as complying with various prices. A recent study of buyers who shop online examined how easily the shoppers are persuaded to buy products when comparing the personality traits of the buyers to the various web pages of online businesses.
This study by Chen and Lee found that “the consumers beliefs about a central route to website contents have a significant influence on their perceived utilitarian value, while consumers beliefs about a peripheral route to website contents have a significant impact on their perceived hedonic value of the website”(Chen and Lee). Based on the results of this study, consumers can see what aspects of their websites and online advertisements will illicit
Framing and simplicity have worked to persuade numerous individuals in society. It is obvious in the work of not only presidential candidates, but also historical leaders. These tactics have been used by many powerful individuals throughout history and have been very successful. An example of a historical leader who was persuasive using the specific techniques of framing and simplicity mentioned above was Dr. Martin Luther King Jr. Dr. King spoke in simple terms that were easy for the audience to comprehend. Not only did King make use of simplicity in his delivery of messages, but he also connected emotionally with his audience and gave his speech so that listeners connected immediately.
It can be noted that there was a humbleness and realness in the delivery of Dr. King’s messages. The fact that King was humble could make the audience feel that it was not his main intent to persuade, and that his heart …show more content…
Retail is another area where different companies and the majority of businesses use persuasion tactics in order to sway buyers to choose products that are being sold, as well as complying with various prices. A recent study of buyers who shop online examined how easily the shoppers are persuaded to buy products when comparing the personality traits of the buyers to the various web pages of online businesses.
This study by Chen and Lee found that “the consumers beliefs about a central route to website contents have a significant influence on their perceived utilitarian value, while consumers beliefs about a peripheral route to website contents have a significant impact on their perceived hedonic value of the website”(Chen and Lee). Based on the results of this study, consumers can see what aspects of their websites and online advertisements will illicit