Cultural Analysis of a Gossip Girl Ad Essay

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Gossip Girl is an American teen drama set in New York Upper East Side and tells the story of privileged upper class young adults, as they battle sex, drugs, alcohol, relationships and betrayal. Narrated by an infamous incognito, who blogs the lives and drama of Manhattans elite.

The series was wrote in a series of novels by Cecily von Ziegesar and produced by Josh Schwartz and Stephanie Savage. The show begins with the sentence "Gossip Girl here, your one and only source into the scandalous lives of Manhattan's elite," and is primarily focused on the lifestyles of the upper class private school teenagers. However for Dan and Jenny Humphries, although having some economic capital from their fathers short success as a rock star. They
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Signs can create meanings in complex ways.

Semiological understanding of the sign depends in part on the work of Ferdinand de Saussure. Rose (2001) argues Saussure wanted to develop a systematic understanding of how language works. Saussure argued that the sign was the basic unit of language. The sign consists of two parts, which are only distinguishable at the analytical level; in practice they are always integrated into each other. The first part of the sign is the signified; the signified is a concept of the object.
The second part is the signifier; this is a sound or an image associated with the word. The idea Saussure made with this distinction and which semiology depends upon is there is no necessary relationship between a particular signifier and signified. The connection can therefore be questioned and relations between signs can be explored.

Rose (2001) cites Gillian Dyer’s Advertising as Communication (1982) who points out that the photographs of many adverts depend on signs of humans, which symbolize particular qualities to their audience. These signifieds are shifted in the advertisement from the human signifiers on to the commodity the photograph is trying to sell.

Rose (2001) cites Williams (1978) who argues that one of the most influential ideologies forms in contemporary

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