Zappos ' Leadership And Ethical Culture Essay

1687 Words 7 Pages
This research will focus on the culture of Zappos, an online shoe store, known for their culture of happiness, customer, and employee satisfaction. This paper will analyze the manner in which Zappos’ leadership has fostered their culture, while reviewing the major impacts that the company’s ethical practices have had on their stakeholders. Zappos has encountered many ethical challenges, which will be reviewed and recommendations made on their required actions. This research will involve detailed research, explanations and a review of Zappos effective culture and ethical practices.

Zappos’ Leadership and Ethical Culture This paper examines the influence of organizational culture on ethical behavior of Zappos and the leadership who has fostered the culture of customer service. Research shows that organizational culture is a primary driver in employee behavior and that leaders shape this behavior. Zappos has become renowned for its ethical culture. Readers will learn the importance of alignment between culture and core values as well as how leaders shape the organization’s culture and supports the core values. The Zappos online retailer is a company known as an industry leader in customer service. The company Zappos strives to make the shopping experience enjoyable (Ferrell et al, 2014). The spirit of Zappos can be traced directly to their CEO Tony. According to Hsieh (2010), “We must first create a dignified company culture: one that was…

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