According to Prakash Sethi (2012), Apple treats their customers and employees differently meaning they hold them to different standards. These two standards are value culture and cost culture. Value culture comes down to the customers and the pricing of the products. Apple believes that their products are valuable and that the customers are willingly to pay the price in order to get their hands on an Apple product. The standard that they hold their employees to is the cost culture because Apple wants to keep the wages low for the employees. The working conditions and employee pay funds is set aside to a small amount so Apple does not have to shell out more money then they have to (Prakash Sethi, …show more content…
Apple’s headquarters is a part of the Silicon Valley but has yet to be named one of the top 100 companies to work at (Hawthorne, 2012). If Apple is so popular in Silicon Valley, then why hasn’t it been in the top 100 companies to work at? The answer is because of its micro-management issues (Hawthorne, 2012). Apple tends to keep quiet about its problems, but the information needs to remain open in order for it to be considered ethical. The new CEO of Apple, Timothy D. Cook, laid to rest the claims about child labor with the Fair Labor report on Apple’s factories in China. Cook also increased the overall greenspace at Apple. Overall, these reports helped Apple out at the moment against the unethical claims that were being