Women in Media Essay

2098 Words Apr 15th, 2010 9 Pages
‘The Objectification and Dismemberment of Women in the Media-A study on women portrayal in media’

Author:

Jyoti jain, Lecturer, Amity Business School, Amity University Rajasthan, Jaipur (Raj.)

Abstract
"Women’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which is, of course, the most dehumanizing thing you can do to someone. Not only is she a thing, but just one part of that thing is focused on.” Jean Kilbourne
Modern Advertising is an annual multi-billion Dollar business now-a-days. Advertising is everywhere - in magazines, on television, in movie theaters, on countless web pages, on busses, in subways and on milk-cartons. In fact, advertisements
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This results in viewing women just as pleasure objects and toys; this is the first step in converting women into prostitute. Pleasure and sex which can be bought apart from woman’s soul: conditioning men into thinking of women as objects and pressurizing women to “conform” to sex-beauty protocols this de-humanizing continues. It is not about what dress some one is wearing, its hyper reality and politicization of women’s bodies which we are objecting.

Is Objectification a Problem?

If considered generally to some degree, objectification is not necessarily a problem. It has been a tendency of human nature to look at others as physical beings, and individuals sometimes choose to present themselves as others primarily as objects through their dress or behavior. Objectivity becomes an issue when it is frequent, and when people are commonly presented only as objects and not as subjects as well.
Women are frequently objectified in the media. When one see an image of a woman who is presented passively, and who demonstrates no other attributes aside from her physical or sexual being, that's objectification. Here are some contemporary examples of women who are commonly (although not always) portrayed as passive objects to be enjoyed exclusively as physical beings: • Sexualized images of women in music videos • Pinup posters of sexualized models • Women in pornography • Waitresses at Hooters
Dismemberment ads focus on one part

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