Media plays a vital role in todays society .It serves the masses with the information that is political,social and economic,helps to shape our point of view of the deepest values : tells us who we should consider as positive or negative,good or bad.Media too plays an indispensable role in educating the masses on the important issues that happens nowadays all around the world.They are partly responsible of how we behave ,think,feel,of what we fear and what we think is right or wrong ,and for that media are powerful and unavoidable.In the middle of all the information and misinformation provided by the media ,one notably harmful representation is that of female and male roles in everyday life. The power that media has when in comes to shaping
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For that reason it is unlikely to think that media carrying out that many messages about women and men,images of women and men saying or showing how they should look or act has no impact on the way we think and identify our selves. In one of his latest books ,Media,Gender and Identity: An Introduction ,media professor assumes that “ it’s just unlikely that media media has a direct and straight forward effect on its audience “(2008;1)as it would not fall into peaces if people somehow just borrow or copy their identities from the media but we could disagree with this thought as we constantly expose so much ideas,opinions and beliefs from the media that it is only a matter of time when we begin to adopt them as our own.This can be easily proven with an example of young adults and kids who are still searching for their own identity and personal believes and most of the time those believes tend to be built up upon cartoons or tv shows,which makes it someone else beliefs. Kids are not the only ones that pick up on stereotypes in the media,the messages in the media also has big influence on adults too as the advertisements and photos published in the magazines influence them to decide what kind of man or woman they would like to be.David Gauntlett also states …show more content…
The so called objectification of women has become popular via media and some of these advertisements focuses on presenting women as an object for example : a package of cigarettes.This kind of representation teach us how important appearance is in defining social acceptability. In the media videos and posters most of the time reflect a man to be stronger then a women and we have were little examples in the movies or posters where media or movies displayed women muscular or stronger,smarter then the guys. And it is not a surprise that those type of tv shows who tries to change typical standards of the women : tv show Xena:Warrior Princess or the movie Lara Croft ,Mr and Mrs. Smith gets a lot of attention from the media and people and there is no surprise that both genders enjoys
For that reason it is unlikely to think that media carrying out that many messages about women and men,images of women and men saying or showing how they should look or act has no impact on the way we think and identify our selves. In one of his latest books ,Media,Gender and Identity: An Introduction ,media professor assumes that “ it’s just unlikely that media media has a direct and straight forward effect on its audience “(2008;1)as it would not fall into peaces if people somehow just borrow or copy their identities from the media but we could disagree with this thought as we constantly expose so much ideas,opinions and beliefs from the media that it is only a matter of time when we begin to adopt them as our own.This can be easily proven with an example of young adults and kids who are still searching for their own identity and personal believes and most of the time those believes tend to be built up upon cartoons or tv shows,which makes it someone else beliefs. Kids are not the only ones that pick up on stereotypes in the media,the messages in the media also has big influence on adults too as the advertisements and photos published in the magazines influence them to decide what kind of man or woman they would like to be.David Gauntlett also states …show more content…
The so called objectification of women has become popular via media and some of these advertisements focuses on presenting women as an object for example : a package of cigarettes.This kind of representation teach us how important appearance is in defining social acceptability. In the media videos and posters most of the time reflect a man to be stronger then a women and we have were little examples in the movies or posters where media or movies displayed women muscular or stronger,smarter then the guys. And it is not a surprise that those type of tv shows who tries to change typical standards of the women : tv show Xena:Warrior Princess or the movie Lara Croft ,Mr and Mrs. Smith gets a lot of attention from the media and people and there is no surprise that both genders enjoys