• Home Page
  • Whole Food Company: Social Media Analysis

Whole Food Company: Social Media Analysis

Decent Essays
Show More
This refer to a mechanism where customers’ preferences and opinions on a company’s services and products are collected then they are analyzed in order to get new business insights then act on these insights in a manner to bring a shared gain between the company and the customers. Whole Food Company has used social media as its main avenue to understanding the needs and preference of the customers. The social media agents mainly used by consumers to voice out their desires are: twitter, facebook, you tube, instagram, Pinterest, G+ and LinkedIn. A total of 4.38 million followers used twitter to ask for their desires in Whole Market as of June 2015 (Andersen, 2015). The main content in the facebook and twitter platforms at are recipes that inform

Related Documents

  • Improved Essays

    FDR 531 Week 1 Assignment
    • 460 Words
    • 2 Pages

    FDR 531 Week 1 Assignment

    I will be living in the suburbs of Minnesota and working in Minneapolis, after graduating from Luther College. I want to eventually move to Denver, Colorado or Seattle, Washington. According to Forbes magazine, Denver ranks second and Seattle seventh, among the best cities for new college graduate to reside. The rankings are based on the number of jobs per resident, the percentage of millennial residents, the unemployment rate and the median rent for a 2 bedroom apartment. One of the best value the recent face-to-face networking opportunities such as Twitter and Facebook offer is acting as product-conversation catalysts; not product replacements.…

    • 460 Words
    • 2 Pages
    Improved Essays
    Read More
  • Superior Essays

    Allround Simulation Summary
    • 1166 Words
    • 5 Pages

    Allround Simulation Summary

    Entering the first decision of the simulation we were already one of the most well-known, and consumer-trusted brands in the marketplace. However, at this point in time we have not yet introduced any other products so our sole product of focus is Allround. For our first decision, we focused on increasing our price (from $5.75 to $5.95), as well as increasing our salesforce in response to retailer suggestions of increasing sales support. Staying aligned to market trends, we also increased our advertising spend by two million dollars, as well as slightly upping our spend on consumer promotions. Our objective for decision one was to increase product awareness by increasing advertising and promotional spend, as well as to test the price elasticity…

    • 1166 Words
    • 5 Pages
    Superior Essays
    Read More
  • Improved Essays

    Btec Business Level 3 Unit 9 P1
    • 958 Words
    • 4 Pages

    Btec Business Level 3 Unit 9 P1

    Promotion A. Advertising: Some of the main ways apple has used to advertise and promote its products before was through some media advertisements that sometimes were purely informative, reminder and others teasing. They have also depended so much on their own website to inform their customers of new products coming soon and when they are released. Also emailing customers and those that already have apple products with the new products before they are even available. In other ways creating a demand before our product is out through all our loyal customers and those that dream of owning one.…

    • 958 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Eco 372 Week 6 Social Media Analysis
    • 772 Words
    • 4 Pages

    Eco 372 Week 6 Social Media Analysis

    Month 6 (Phase 3) • Hold another Periscope meeting • Keep posting online twice a day with Hootsuite schedule. • Continue promoting child campaign • Talk about successful flu shot campaign • Hold final Twitter chat to see what people would like to see from the hospital moving forward • Re-send out surveys to surrounding areas • Check out analytics on social media websites. Check views, likes, comments, shares and favorites • Figure out what all worked for the campaign and what didn’t and adjust accordingly Phase three will start out with another Periscope press conference. It will be advertised 1-2 weeks in advance. This meeting will be less formal and talk about the ongoing changes the hospital is working on and what they hope to see happen in the coming year.…

    • 772 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Whole Foods Market Case Study
    • 296 Words
    • 2 Pages

    Whole Foods Market Case Study

    Whole Foods Market understands its position in the market and capitalizes on the increasing demand for non-GMO, sustainably-sourced, natural and organic foods and household items. However, WFM also understands the opportunity to expand their generic brand to capture more of the market: “Whole Foods may be the Cadillac of the supermarket industry, but not every customer wants a Cadillac -- and more importantly, not every customer can afford one” (Motley Fool). Whole Foods Market has its own line of products called 365 Everyday Value and Whole Foods Market brand, Engine 2 Plant-Strong products, and Whole Trade Guarantee products. WFM is repositioning their existing businesses in order to give them an opportunity to take back market share from…

    • 296 Words
    • 2 Pages
    Improved Essays
    Read More
  • Great Essays

    Whole Foods Executive Summary
    • 1328 Words
    • 6 Pages

    Whole Foods Executive Summary

    Whole Foods Market, Inc. has made good move of the first initiative by opening stores in affluent areas. However, as the markets reach the saturation, Whole Food is beginning to expand to another neighborhoods. In order to stay competitive, the company has used a diversified product range to serve multiple customer segments. Beside it not only enables them to attract more new customers but also retain its customer base. Whole Foods Market’s Current Strategic…

    • 1328 Words
    • 6 Pages
    Great Essays
    Read More
  • Improved Essays

    Social Media Ruining Society
    • 915 Words
    • 4 Pages

    Social Media Ruining Society

    Human mind and world itself changed from ten or even five years ago. The growth of technology has been increasable high, which will make lives easier, and social media is one of the most important technological items nowadays, especially when it comes to the ubiquitous communication factor. The use of social media is very effective in all suspects and this makes it hard to decide, is social media also our digital computers and smartphones, helping or it is distracting human mind. Kimberly Leonard uses Jamison Monroe ’s quote in his essay, “Is Social Media Making Self-Harm Worse For Teens”, that, “There are so many great things about it…

    • 915 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Trav Foods Executive Summary
    • 1094 Words
    • 5 Pages

    Trav Foods Executive Summary

    Social media highly affects how a brand becomes a success. Social media in opposed to traditional media have a high potential to transfer a great bulk of information (Farhangi, A, 2014). Social media offers an opportunity to instantly share information and build brand awareness with the intent of engaging a targeted audience, which helps our objective of building brand awareness. Instagram has a user network of 500 million users, you cannot deny the power and influential reach of social media, “statistics show that advertisement on social media have the ability to reach more customers at once than one sales person can in an average quarter” (Mesenbrink, 2016). Creating advertisement on Facebook and Instagram is important to our goal and target market because the advertisement reaches people according to who they are and their interest.…

    • 1094 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Chipotle: Social Media Analysis
    • 597 Words
    • 3 Pages

    Chipotle: Social Media Analysis

    Chipotle is using social community which is”sharing, socializing, and conversing” in its campaign to advertise The Scarecrow in social media by putting the campaign ads on YouTube and other social media (Tuten & Soloman, 2015, p.28). With putting the ads on Facebook or Twitter people are sharing the ads so their friends can see the ads too. People are talking about The Scarecrow everywhere because the news stations are talking about how Chipotle and Moonbot has partnered up to create a film and games that connect with each other (Tuten & Soloman, 2015). The Scarecrow was heavily advertised through social publishing with the video that was shared many times on YouTube and other internet sites (Tuten & Soloman, 2015).…

    • 597 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    Social Media Case Study Chili's
    • 69 Words
    • 1 Pages

    Social Media Case Study Chili's

    If I’m the owner of Chili’s, the suggestion to improve the profitability of Chili’s is branch out with social media. I can build a company page at social media such as Facebook, Instagram and Twitter to start a conversation with my customer to find out what my customer want the most. Also, offering a special promotion and deals to Chili’s fans who become part of my online social networks.…

    • 69 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Whole Foods Social Capital Paper
    • 339 Words
    • 2 Pages

    Whole Foods Social Capital Paper

    Whole Food builds social capital by pursuing a higher purpose to change and improve the world. Social capital is defined as the potential to build strong relationships, trust, good will and cooperative effort to leverage individual human capital for the greater good (Kanicki & Kreitz). Whole Foods builds strong relationships with employee through trust and honesty. The employees are then able to build relationships with customers that promote the business throughout the community. Trust, informational transparency, and ethical behavior are all factors that aid in building social capital within an organization (Javakhadze, Ferris, & French, 2016).…

    • 339 Words
    • 2 Pages
    Improved Essays
    Read More
  • Great Essays

    The Doritos Crash Campaign
    • 1239 Words
    • 5 Pages

    The Doritos Crash Campaign

    “Listening” to consumers does not mean just talking to consumers; it means the company is aware of their place within the culture of social media. Twitter is a popular way to gain feedback from customers, however many companies do not revise their overall marketing message. This message must be revised entirely to reassure that you will get the least amount of negative feedback. Although, this is easier said than done, many companies are attacked during their social campaigns.…

    • 1239 Words
    • 5 Pages
    Great Essays
    Read More
  • Improved Essays

    Sephora Swot Analysis
    • 791 Words
    • 4 Pages

    Sephora Swot Analysis

    Twitter is used very effectively in raising awareness for products, contests and promotions with the use of hashtags that are then re-tweeted by customers, reaching a broader audience. One specific use of Twitter is to serve as a customer service portal. There are multiple questions and complaints answered on a daily basis, enhancing the perception of responsiveness by Sephora to the eyes of the clients. Instagram Instagram is an important tool for Sephora, one that enables the company to communicate visually with its 4.4 million followers on the latest trends and sneak peek of new lines. Additionally, it’s an important tool to leverage celebrities wearing their products, in order to inspire potential customers.…

    • 791 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Effects Of Social Media On Consumer Behavior
    • 3248 Words
    • 13 Pages

    Effects Of Social Media On Consumer Behavior

    Ultimately driving change in how we shop, travel, network, learn, interact, and experience as consumers. Consumer Behavior and Social Media Consumer behavior “is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.” (Delgado, 2013) Marketers draw on the fields of psychology and sociology to better understand consumer behavior. These behaviors involve consumer’s thoughts, feelings, experiences, and internal/external influences.…

    • 3248 Words
    • 13 Pages
    Great Essays
    Read More
  • Superior Essays

    Why Is Social Media Addictive?
    • 1623 Words
    • 7 Pages

    Why Is Social Media Addictive?

    In addition, social media networks has become very essential for people like food and drink. People tend to use different social media networks in order to express their feelings and their opinions. Many people find that the social media networks help them to satisfy their needs and goals. They share and retweet many posts in order to spread their…

    • 1623 Words
    • 7 Pages
    Superior Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings