Brief Summary After the recession in 2007, the supermarkets and grocery stores industry has grown over the time, benefiting from a strengthening domestic economy. As a disposable income has grown during this time, some consumers have switched to premium, organic and all-natural brand due to health concerns. The health concerns helped increasing Whole Foods Market, Inc. revenue. Despite a growth during this period, Whole Foods Market, Inc. faced intensifying competition because most products are homogenous. The players in this industry trended to target price-conscious customers. Moreover, competition from mass merchandisers, such as Costco and Walmart, is expected to intensify over the next five years. Due to a razor-thin margins and brutal
…show more content…
differentiated itself from competitors by being the number one leading retailer in natural and organic food market. The company offers a wide and distinct selection of product portfolio with an emphasis on high quality and differentiated product offering, that the company sells at premium prices. The company provides a wide range of national brands complimented by a display of private labels, including Whole Foods own label product selections.
To date, the organic movement has been established to wealthier and educated demographics. Whole Foods Market, Inc. has made good move of the first initiative by opening stores in affluent areas. However, as the markets reach the saturation, Whole Food is beginning to expand to another neighborhoods. In order to stay competitive, the company has used a diversified product range to serve multiple customer segments. Beside it not only enables them to attract more new customers but also retain its customer base.
Whole Foods Market’s Current Strategic …show more content…
It is not new that Whole Foods prices are very high on some consumers’ perceptions. To decrease the perceptions of high cost per item, Whole Foods created the campaign 365 Everyday Value in order to compare its products price with competitors’ (Kusel, 2015). This kind of campaign is not a new technique, especially in the market where many players claim on the lower price. Whole Foods Market addressed with the launch of its Value Matter national campaign on television (Kusel, 2015). Both campaign are good to create Whole Foods Market’s awareness to its consumers, creating consumer’s base of Whole Foods
differentiated itself from competitors by being the number one leading retailer in natural and organic food market. The company offers a wide and distinct selection of product portfolio with an emphasis on high quality and differentiated product offering, that the company sells at premium prices. The company provides a wide range of national brands complimented by a display of private labels, including Whole Foods own label product selections.
To date, the organic movement has been established to wealthier and educated demographics. Whole Foods Market, Inc. has made good move of the first initiative by opening stores in affluent areas. However, as the markets reach the saturation, Whole Food is beginning to expand to another neighborhoods. In order to stay competitive, the company has used a diversified product range to serve multiple customer segments. Beside it not only enables them to attract more new customers but also retain its customer base.
Whole Foods Market’s Current Strategic …show more content…
It is not new that Whole Foods prices are very high on some consumers’ perceptions. To decrease the perceptions of high cost per item, Whole Foods created the campaign 365 Everyday Value in order to compare its products price with competitors’ (Kusel, 2015). This kind of campaign is not a new technique, especially in the market where many players claim on the lower price. Whole Foods Market addressed with the launch of its Value Matter national campaign on television (Kusel, 2015). Both campaign are good to create Whole Foods Market’s awareness to its consumers, creating consumer’s base of Whole Foods