Introduction
Amazon’s recent $13.7 billion acquisition of Whole Foods has caused waves in the market. On just the first day, stocks of Whole Foods’ biggest competitors plunged by 6% while Amazon's market capitalization rose over $14 billion. Whole Foods Market is a supermarket chain which focuses on selling high quality organic and natural foods. Amazon is an e-commerce company that leverages its ability to sell multiple products with a cost-based advantage through its online platform. The two companies may seem worlds apart, but both have the resources and expertise to exploit the market they operate in. For some time now, the Whole Foods brand has been under fire from consumers who have nicknamed the store, the whole paycheck due to the
Amazon’s recent $13.7 billion acquisition of Whole Foods has caused waves in the market. On just the first day, stocks of Whole Foods’ biggest competitors plunged by 6% while Amazon's market capitalization rose over $14 billion. Whole Foods Market is a supermarket chain which focuses on selling high quality organic and natural foods. Amazon is an e-commerce company that leverages its ability to sell multiple products with a cost-based advantage through its online platform. The two companies may seem worlds apart, but both have the resources and expertise to exploit the market they operate in. For some time now, the Whole Foods brand has been under fire from consumers who have nicknamed the store, the whole paycheck due to the