Month 6 (Phase 3)
• Hold another Periscope meeting
• Keep posting online twice a day with Hootsuite schedule.
• Continue promoting child campaign
• Talk about successful flu shot campaign
• Hold final Twitter chat to see what people would like to see from the hospital moving forward
• Re-send out surveys to surrounding areas
• Check out analytics on social media websites. Check views, likes, comments, shares and favorites
• Figure out what all worked for the campaign and what didn’t and adjust accordingly
Phase three will start out with another Periscope press conference. It will be advertised 1-2 weeks in advance. This meeting will be less formal and talk about the ongoing changes the hospital is working on and what they hope to see happen in the coming year. The meeting will also talk about what a hard year it was and the change the hospital has seen. However, they believe the changes have been for the best and have helped move the hospital forward. It will once again be a closed meeting, with no questions allowed. This helps control the press conference and help eliminate surprises. The meeting will touch upon the past but focus mainly on the future.
One of the final stages of the campaign will be to hold one final Twitter chat to see what people would like …show more content…
Surveys will be sent out once again to surrounding areas to see if opinion has changed. Check out all the analytics on social media websites. Check views, likes, comments, shares and favorites as well to see if social engagement has increased. Hootsuite Pro can share some analytics as well. It is important to figure out what all worked for the campaign and what didn’t and adjust accordingly. The campaign can always find a new path, but it is important to do social listening to figure out which strategy to take. Hearing what people and consumers think about the business and the path the business is taking is vital for the business to move
• Hold another Periscope meeting
• Keep posting online twice a day with Hootsuite schedule.
• Continue promoting child campaign
• Talk about successful flu shot campaign
• Hold final Twitter chat to see what people would like to see from the hospital moving forward
• Re-send out surveys to surrounding areas
• Check out analytics on social media websites. Check views, likes, comments, shares and favorites
• Figure out what all worked for the campaign and what didn’t and adjust accordingly
Phase three will start out with another Periscope press conference. It will be advertised 1-2 weeks in advance. This meeting will be less formal and talk about the ongoing changes the hospital is working on and what they hope to see happen in the coming year. The meeting will also talk about what a hard year it was and the change the hospital has seen. However, they believe the changes have been for the best and have helped move the hospital forward. It will once again be a closed meeting, with no questions allowed. This helps control the press conference and help eliminate surprises. The meeting will touch upon the past but focus mainly on the future.
One of the final stages of the campaign will be to hold one final Twitter chat to see what people would like …show more content…
Surveys will be sent out once again to surrounding areas to see if opinion has changed. Check out all the analytics on social media websites. Check views, likes, comments, shares and favorites as well to see if social engagement has increased. Hootsuite Pro can share some analytics as well. It is important to figure out what all worked for the campaign and what didn’t and adjust accordingly. The campaign can always find a new path, but it is important to do social listening to figure out which strategy to take. Hearing what people and consumers think about the business and the path the business is taking is vital for the business to move