Chipotle: Social Media Analysis

Chipotle is using social community which is”sharing, socializing, and conversing” in its campaign to advertise The Scarecrow in social media by putting the campaign ads on YouTube and other social media (Tuten & Soloman, 2015, p.28). With putting the ads on Facebook or Twitter people are sharing the ads so their friends can see the ads too. People are talking about The Scarecrow everywhere because the news stations are talking about how Chipotle and Moonbot has partnered up to create a film and games that connect with each other (Tuten & Soloman, 2015).

The Scarecrow was heavily advertised through social publishing with the video that was shared many times on YouTube and other internet sites (Tuten & Soloman, 2015). There was a song sung by Willie Nelson (Tuten & Soloman, 2015). With publishing, it involves editorial, commercials, and user-generated (Tuten & Soloman, 2015). Chipotle makes a profit off of the film and their food because they show their audience there are no hormones in their food (Nudd, 2013). As for the user-generated people knows and understands that Chipotle does not add hormones or anything else to their food (Nudd, 2013). The editorial of this film done a great job putting it on t.v., in magazines, newspapers, and all over the internet (Nudd, 2013). …show more content…
You can download the game free from the App Store (Nudd, 2013). The song “Pure Imagination” can be downloaded from the iTunes Store, it will cost 60 cents for each download of the song, the proceeds will go to the “Chipotle Cultivate Foundation” (Nudd, 2013, p.1). The art in The Scarecrow was amazing. The scarecrow has “a burlap face and shiny black eyes” (Weiss, 2013, p.1). The crows were robots like the cows (Weiss,