established really well and carry on to show excellent growth and strong aptitude.
Sainsbury’s see a solid correlation between increased loyalty and spend across their whole
offer when customers buy into these categories. Clothing and general merchandise grew
sales by over 9 per cent last year. Sainsbury’s strategy for growth focuses on increasing their
non – food presence in stores, changing the visual merchandising more often and giving
special importance on their quality and design – led approach in clothing, cookware,
homeware and seasonal products – categories that customers tell Sainsbury’s that matter
most to them. The ranges of