What Is Sainsbury's Strategy For Growth

Decent Essays
Sainsbury’s clothing, general merchandise and financial services businesses are profitable,

established really well and carry on to show excellent growth and strong aptitude.

Sainsbury’s see a solid correlation between increased loyalty and spend across their whole

offer when customers buy into these categories. Clothing and general merchandise grew

sales by over 9 per cent last year. Sainsbury’s strategy for growth focuses on increasing their

non – food presence in stores, changing the visual merchandising more often and giving

special importance on their quality and design – led approach in clothing, cookware,

homeware and seasonal products – categories that customers tell Sainsbury’s that matter

most to them. The ranges of

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