Most of this pressure originates from competition. Despite being a universal company, other smaller national companies from different countries pose a threat to Unilever sales. Some of Unilever’s major business threats are Cadbury, a British multinational confectionery company. An example of the competition between the two companies is that Nestle has a limited selection of chocolate compared to Cadbury. Nestle has 3 top-selling chocolates (Kit Kat, Milkybar and Nestle Smarties) compared to Cadbury who has 5 top-selling chocolates (Dairy Milk, Dream, Marvelous Creations, Freddo and Caramello Koalas). The fact that Cadbury has more top selling products and a larger range of products reduces the sales of Nestle chocolate thus reducing the sale growth of Unilever. Some other companies that pose a threat to Unilever are Kraft Foods, Colgate-Palmolive and Avon
Most of this pressure originates from competition. Despite being a universal company, other smaller national companies from different countries pose a threat to Unilever sales. Some of Unilever’s major business threats are Cadbury, a British multinational confectionery company. An example of the competition between the two companies is that Nestle has a limited selection of chocolate compared to Cadbury. Nestle has 3 top-selling chocolates (Kit Kat, Milkybar and Nestle Smarties) compared to Cadbury who has 5 top-selling chocolates (Dairy Milk, Dream, Marvelous Creations, Freddo and Caramello Koalas). The fact that Cadbury has more top selling products and a larger range of products reduces the sales of Nestle chocolate thus reducing the sale growth of Unilever. Some other companies that pose a threat to Unilever are Kraft Foods, Colgate-Palmolive and Avon