Visual Ad Analysis: Maxi Muscle

Today’s society focuses on the health, changing the methods of men’s lifestyle with brand named products; the purpose is to assist men to fill the gaps in nutrition, hygiene, and attire. One example is Centrum’s purpose to replenish vitamins that people fail to add to their diet. In this ad, Maxi Muscle’s purpose is to create a milk product high in protein to strengthen muscles. Though brand-named products have effective purposes, the visual advertisement must display their message in order to catch the audience’s attention in a creative way; for this ad, it doesn’t. Therefore, Maxi Muscle’s ad does not display their purpose to increase protein intake for men’s nutrition; instead, the ad loses its effectiveness due to the misconceived images of the masculine body and the lack to create guidelines for their product.
The image features celebrity personal trainer Sean Lerwill hanging on a cliff and drinking Maxi Muscle Milk. His shirtless body becomes the embodiment for a …show more content…
Using Sean Lerwill as a testimony of this product helps demonstrate to the audience that Maxi Muscle Milk can encourage them to work out; however, Maxi Muscle’s attempt to display their purpose in this ad did not provide additional guidelines about the product, only how “excellent” the product is. They answered the question about what is their product, but not specific on the question why their product is a better option for the male audience. Hence, this ad showed little effectiveness towards its audience due to the mixed reviewers of Sean Lerwill’s shirtless body, which intentionally loses the significant idea of the ad. Moreover, the lack to provide specific guidelines for using Maxi Muscle did not display confidence for this ad, which lost the consumers’ interest and trust towards the Maxi Muscle