Communication Audit Analysis

In this communication audit, we will be focusing on the efforts made by the Humane Society of North Texas to communicate to their key audiences. We will examine the society’s different channels of communication with the public and identify their strengths and weaknesses. We will also suggest any changes that need to be made for the organization to achieve their ideal goals and ensure all efforts are effective and needed. For 111 years the Humane Society of North Texas have been “an advocate on behalf of all animals” (About HSNT). Serving over 25,000 animals annually, the humane society is the largest and longest standing animal rescue nonprofit and adoption center in North Texas. The society has come a significant way since its founding in …show more content…
A major change needed by the HSNT is to improve follower interactions, especially on Twitter and Instagram, where they have less followers. Twitter is a great tool for communication and promotion. An example of positive interaction on behalf of HSNT is when the organization retweeted a follower that showcased the kittens she was fostering, and thanked HSNT for the opportunity. Using the popularity of adorable animals online, combined with giving followers the potential to adopt their own, could garner more followers. A suggestion for the organization to recieve social attention is to pay for sponsored posts on Twitter. Having a set social media staff member or team would aid the organization in posting attention-grabbing posts more frequently. An expansion of their underutilized YouTube channel would also be helpful. Showcasing adoptable animals is an excellent way to obtain views and interactions. Linking videos on Facebook and Twitter is a way to give cohesion across their social media platforms as …show more content…
As stated above the social media following is lacking, and is in a desperate need of attention from the marketing side of the company. With that being said, focusing on marketing at the Humane Society of North Texas, and utilizing social media as a resource to connect with the public could increase the following platform. Utilizing social media to acquire customers and maintain effective relationships, strong and effective marketing is key. It could make the difference between effective marketing strategies versus non-effective/informative platforms. Therefore, if the Humane Society enables their marketing resources, and utilizes social media to develop strong relationships with clients they will not only be able to drive revenue, but also establish new relationships and drive awareness. By utilizing social media marketing the Humane Society of North Texas will be able to create a strong sense of brand recognition, cultivate the community, increase website traffic and have a competitive advantage; this will enable the nonprofit organization to flourish and create wins to increase maximum marketing