The Salvation Army is an international Christian charitable organization that seeks to bring salvation to the impecunious, needy and deprived by improving their lives through a spiritual and physical way. It is currently active in 127 countries with different challenges for each different location but ultimately, The Salvation Army’s common goal is to aid those who are in suffering and to act for social justice.
Early this year in February, there was a viral photo of a dress which became popular after a social-media networking site Tumblr user, posted it on her Tumblr page in which she asked viewers to identify the colour of the dress which appeared to be either black and blue or white and gold and that question resulted in a internet-wide …show more content…
The different ways in which how one interprets what message your get from a spoken word; how a written word is being read and how one perceive a symbolic, the whole mix of signs then interact with pre existing internal memory of signs and work together to co ordinate with new signs. By the representation of the different image of the campaign and context of the campaign an audience is being stimulated to interpret the actual meaning behind the campaign – this is a rhetorical process. (Pierce, C, …show more content…
That view is quite at odds with the rhetorical tradition. Nevertheless, that tradition wrestles with the reality that facts themselves are produced by empirical observations, made more accurate through thoughtful scientific investigation. But once they are reported, the facts receive interpretation and the facts do not discredit rhetoric. In fact it gives it more credibility and relevance because the problem is not only in the detail, but also in the way the problem is being interpreted. Thus, we have the rhetorical problem of knowing the fact, interpreting the fact, and using it to make enlightened choices in this case, for victims to realize the depth they are in of their domestic violence relationship and make the choice to end their misery.
Apart from strategy and theory, from this campaign that has gone viral on the Internet shows that the power of social media is undeniable in today’s context. Within a few hours after the campaign was being published there was an overwhelming response and countless of views. This shows that social media has revolutionized the way we communicate and is able to make a change by raising awareness like the mentioned campaign by The Salvation Army for domestic
Early this year in February, there was a viral photo of a dress which became popular after a social-media networking site Tumblr user, posted it on her Tumblr page in which she asked viewers to identify the colour of the dress which appeared to be either black and blue or white and gold and that question resulted in a internet-wide …show more content…
The different ways in which how one interprets what message your get from a spoken word; how a written word is being read and how one perceive a symbolic, the whole mix of signs then interact with pre existing internal memory of signs and work together to co ordinate with new signs. By the representation of the different image of the campaign and context of the campaign an audience is being stimulated to interpret the actual meaning behind the campaign – this is a rhetorical process. (Pierce, C, …show more content…
That view is quite at odds with the rhetorical tradition. Nevertheless, that tradition wrestles with the reality that facts themselves are produced by empirical observations, made more accurate through thoughtful scientific investigation. But once they are reported, the facts receive interpretation and the facts do not discredit rhetoric. In fact it gives it more credibility and relevance because the problem is not only in the detail, but also in the way the problem is being interpreted. Thus, we have the rhetorical problem of knowing the fact, interpreting the fact, and using it to make enlightened choices in this case, for victims to realize the depth they are in of their domestic violence relationship and make the choice to end their misery.
Apart from strategy and theory, from this campaign that has gone viral on the Internet shows that the power of social media is undeniable in today’s context. Within a few hours after the campaign was being published there was an overwhelming response and countless of views. This shows that social media has revolutionized the way we communicate and is able to make a change by raising awareness like the mentioned campaign by The Salvation Army for domestic