Essay The Significance Of Marketing Strategies

1838 Words Nov 13th, 2015 null Page
r 2015
The Importance of Marketing Strategies
According to Heidi Cohen of the actionable marketing guide, “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is a crucial addition to the everyday world. Without marketing many of the world’s most prosperous companies would not be. When the word “marketing” is mentioned there are thoughts of simplicity. However, marketing is not simple at all. It can continuously be dissected, because it holds various sections. When thinking of marketing, many words may come to mind, words such as branding, marketing plan, business plan, advertising, promoting, etc. One of the most important aspects of a business becoming successful would be the marketing strategy. There are multiple marketing strategies. Inside the wide range of strategies there are a few that stand out, and they are: cause marketing, viral marketing, seasonal marketing, niche marketing, and social media marketing strategies. Each of these marketing strategies has contributed to the prosperity of many of the world’s most popular companies and/or businesses.
What exactly is a marketing strategy? By definition, a marketing strategy is “an organization 's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right…

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