Summary Of No Bullshit Social Media

I read the book, No Bullshit Social Media, by Jason Falls and Erik Deckers. Their goal for this book is to not waste readers’ time and cut to the chase by focusing on only the important things readers need to know about social media. There are three key points in this book. The first one is that social media does not just gain friends and followers, but gains detractors. The second one is the social media does not just form communities, but forms brand power. And the third one is that social media does not just create conversations, but creates revenue. The issue of detractors came up a lot in the book. The textbook defines detractors as unhappy customers that likely damage your brand and hinder growth through negative word of mouth (Pg. …show more content…
They share insights, experiences, and opinions about your product. Since they are the ones using your product, they know your product better than you do. They are the first ones to tell you when you make a mistake because they know your product inside and out (Pg. 167, Falls and Deckers). These online conversations allow customers to collaborate with their friends, family, and followers. Each time a product campaign, video advertisement, or status from your company is shared, it can be viewed by a larger consumer base, potentially going viral. This spreads awareness about your product or service interesting more and more consumers, gaining more revenue from not just existing customers, but new customers. I learned that online conversations and sharing things on social media can generate …show more content…
You want to gain a lot of friends and followers on your social media pages to create popularity and a large fan base. However, there will always be detractors on your pages. You must be respectful and always reply positively to these negative comments to maintain a great reputation and to try to fix the situation. Creating an online brand community can be time consuming but worth it because it is very beneficial for your company. Growing relationships with customers can create a community of customers that have brand loyalty to your product or service. When customers talk about you on social media, it is seen by friends and family and gets them interested in your product or service. Therefore, more and more people will go to your social media pages, website, or visit you in store to learn more about your product or service, potentially making a