Hootsuite Use Social Media Essay

Social media helps find new customers and expand your audience: Hootsuite can help companies locate their current customers or potential new customers. For instance, a coffee shop needs to find customers within the location it has been opened, using the geo search in Hootsuite the company should be able to do it. Geo search will help locate the customer with a specific keyword like the one I need coffee in your location and this way you can find out which customers are in need of coffee.
Social media allows you to receive instant feedback from your customers’ perspective: Social media is such a tool where you can instantly interact with your customer and can get thousands of negative or positive feedbacks on your product within few minutes. It is a great way to know about the customers’ perspective about the services that …show more content…
With social media, it has become easier so the share the content in the shortest time possible.
Social media helps generate leads for one third of the cost: It is an easy way to generate leads. It is not only easy but also can be cheap to share content over the social media, which could help companies generate leads.
Create meaningful relationship with customers through social media: Social media advertising has been able to achieve something that the traditional advertising was not able to achieve. Meaningful relationships can be created by interacting with your customers on the social media, for instance, an airline company can ask for feedback from customer about the services it offered, at the same time it can keep customer updated about any other services it offers even before the customer has performed the journey using that particular