Bmkt 3331

Decent Essays
BMKT 3331 Study Guide, chapters 1-4

Know the definitions, be able to differentiate among concepts and terms. Associate terms with examples. Don’t confuse street language with appropriate marketing terminology. Read all chapters thoroughly.

Chapter 1

Marketing definition and its focus
Target market
Exchange concept
Marketing concept
Marketing strategy
Marketing mix – know all aspects
Market opportunity
Marketing environment definition and components
Customer relationship
Marketing management Effectiveness and efficiency
What is value?
Relationship marketing

Chapter 2
Strategic planning – understand the process
Mission statement
Marketing strategy
Market opportunity
Marketing plan
Core competencies
Competitive advantage
SWOT analysis,

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