Rolling Stones Advertisement Analysis

In the magazine, The Rolling Stones, (the October 2016 edition) the ads that are used are filled with a large variety of ads. Advertisements have alway tried to convince their audiences to buy a product or service, and they usually have a certain audience that they 're trying to appeal to. They try to appeal to these audiences by using different types of advertising methods. The two advertisements are being compared and contrasted by use a variety of rhetorical appeals/devices/ and techniques to attract their audiences. The first advertisement is found on page 4 in The Rolling Stones Magazine. The first advertisement that is being analysed is about Coors Beer. The creators of this advertisement use logos and try to reason with the intended …show more content…
This advertisement is selling MarkTen XL electric vapor cigarettes. The advertisement uses a testimonial to help support their product and sell more to the consumers. The advertisement shows their brand being smoked by a female musician. On the ad, they put their box and a image of the vapor cigarettes. This advertisement also includes the warning label. By putting the warning label on the advertisement, the creators of the advertisement are limiting the number people they are selling to. The warning labels recommends that “women who are pregnant or breast feeding, or persons with or are at risk of heart disease, high blood pressure, diabetes, or taking medicines for depression or asthma” stay away from this product due to health risks. By doing this, they possibly lower their profits and sell less of this product. There are at any given time 4% of women in America, who are pregnant. This statistic is given by the 2010 United States Census. The ad uses very minimal wordage other than the warning label. The only wordage that is given is the brand name (MarkTen) and their …show more content…
This ad uses a modern and sleek style to appeal to a younger audience, as opposed to the rustic Coors advertisement with the targeted audience of older men. This advertisement incorporates the colors red and black to go along with the simple and sleek, modern tone and to make it more eye-catching, dramatic and bold. The advertisers also include a picture of a young woman using the product to make the product seem more appealing to women and the younger teenage age group which this ad is trying to appeal. They also use the repetitive slogan, “XL draw, XL taste, XL experience” to make their product sound more appealing like it is the best e-cig product