Rolling Stones Advertisement Analysis

Good Essays
In the magazine, The Rolling Stones, (the October 2016 edition) the ads that are used are filled with a large variety of ads. Advertisements have alway tried to convince their audiences to buy a product or service, and they usually have a certain audience that they 're trying to appeal to. They try to appeal to these audiences by using different types of advertising methods. The two advertisements are being compared and contrasted by use a variety of rhetorical appeals/devices/ and techniques to attract their audiences. The first advertisement is found on page 4 in The Rolling Stones Magazine. The first advertisement that is being analysed is about Coors Beer. The creators of this advertisement use logos and try to reason with the intended …show more content…
This advertisement is selling MarkTen XL electric vapor cigarettes. The advertisement uses a testimonial to help support their product and sell more to the consumers. The advertisement shows their brand being smoked by a female musician. On the ad, they put their box and a image of the vapor cigarettes. This advertisement also includes the warning label. By putting the warning label on the advertisement, the creators of the advertisement are limiting the number people they are selling to. The warning labels recommends that “women who are pregnant or breast feeding, or persons with or are at risk of heart disease, high blood pressure, diabetes, or taking medicines for depression or asthma” stay away from this product due to health risks. By doing this, they possibly lower their profits and sell less of this product. There are at any given time 4% of women in America, who are pregnant. This statistic is given by the 2010 United States Census. The ad uses very minimal wordage other than the warning label. The only wordage that is given is the brand name (MarkTen) and their …show more content…
This ad uses a modern and sleek style to appeal to a younger audience, as opposed to the rustic Coors advertisement with the targeted audience of older men. This advertisement incorporates the colors red and black to go along with the simple and sleek, modern tone and to make it more eye-catching, dramatic and bold. The advertisers also include a picture of a young woman using the product to make the product seem more appealing to women and the younger teenage age group which this ad is trying to appeal. They also use the repetitive slogan, “XL draw, XL taste, XL experience” to make their product sound more appealing like it is the best e-cig product

Related Documents

  • Decent Essays

    This Estee Lauder ad uses a celebrity influence trying to entice the consumer to the actual product itself, targeting young to middle aged women who want to be more mature or women who want to feel young, with their products. Furthermore the advertisements tend to leave an impression in the consumers’ minds prevailing an image of a beautiful young woman in how today’s society are portrayed as and it usually attracts not only women who believe they are all these things but also women who, in other words, are not satisfied with themselves or their looks. This advertisement is evidently publicizing a perfume spray called Modern Muse Le Rouge. Le Rouge is the color red spelt in French and it is also the color used in the photograph, giving it a bold, colorful impression. Advertisers seemed to purposely use the color red to give the advertisement a sexy feeling and to hook the buyer’s attention by the use of only two photographs; one of the product and of the young model.…

    • 826 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Sex Advertisement Analysis

    • 1088 Words
    • 4 Pages

    These kind of ads are designed to lure young men and women such that if they buy these jeans they can also look sexy and beautiful. the racy nature of this ad suggest that by wearing the jeans of Denim X Alexander Wang, they will also be able to achieve the same level of sex appeal as that of the model. This is to make the viewers see themselves in the place of the model and feel sexy and desired similar to the model in the…

    • 1088 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The feminine hygiene company Always is running a campaign add in which they use the phrase “like a girl” and turn it into a hashtag to promote more than their product. The #LikeAGirl campaign encourages cultural change to make the phrase “like a girl” to mean something positive rather than negative. The campaign also aims to motivate young women and girls to be confident after they hit puberty when their confidence typically drops. The Always campaign accomplishes this goal through the use of branding, challenging text statements, startling statistics and research findings on young women’s confidence, and critiquing the common place of the phrase “like a girl.” Always and the #LikeAGirl Campaign. The international feminine hygiene company…

    • 2000 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Swot Analysis Of Rock Jam

    • 917 Words
    • 4 Pages

    Considering our target market, spreading different branches in places where there are a lot of people will help publicize the company. Our advertising technique can be improved by spreading ads online and giving away flyers so that customers can come to know more about the industry. • Teenagers • People in bands • For practices • People around the area In thinking of our target market Rock Jam makes sure that their target market covers a big part of the community. We consider the Geographic and demographic location of the studios to make it convenient for the customers who want to record. Sony, one of the biggest recording companies just started off by producing megaphones; from there they started making prototypes of different tape recorders,…

    • 917 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Maybelline’s moto alone, “Maybe she’s born with it. Maybe it’s Maybelline” indicates how models may be born with beauty, but the consumer can be like the model and buy Maybelline. Celebrities can endorse a certain product, but that doesn’t mean they are experts on the product. Hadid symbolizes what women want to be everywhere, young, beautiful, confident and successful. Associate professor of English, Barbara J. Blakely (2011) comments on advertising rhetoric.…

    • 1988 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Product design is a crucial factor to catch customer's attention and promote brand equity. Brand association and improving design would be the focus. Understanding the preference of the targeted customers, I recommend Pandora jewelry to launch a new product line with the theme of ink wash painting which aims at creating a personalized image for customers. Ink wash painting is a Chinese art with vintage but popular feeling. Chinese culture is gaining its popularity among younger generation, Pandora can learn from some other famous brands.…

    • 916 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Female Pop Music Essay

    • 1561 Words
    • 7 Pages

    "Artists generate income from sales, licensing, merchandise, and product endorsements, and this often drives aesthetic decisions" (Lena, 2012: 41). This could also influence their decision to change their image or brand as a way to promote themselves, their brand, and their music. The ways that female pop stars choose to rebrand themselves may differ, but the cycle in which they brand themselves generally follows similar patterns. In this sense, the life cycle of female pop stars could be described as a paratext because "paratexts tell us what to expect" (Gray, 2010: 26). Female pop stars try to use their brands as ways for consumers to connect with them through the meanings of their brands.…

    • 1561 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Abortion In Ancient Rome

    • 1030 Words
    • 5 Pages

    Even though I would say abortion is bad, there are also some good things about abortion as well. Abortion can be the answer for a woman when nothing in her life goes right or goes the way it should. Abortion gives a woman “more time” to actually think about if they a want a child or not. For some women, it would be best for them to get an abortion due to the fact that they can’t manage their fertility or aren’t responsible or can’t even commit to anything. There are four types of abortions that are used that are used for the first trimester.…

    • 1030 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Next slide Vintage: Colour representations and beliefs in era The colour in this advertisement is very light, but on the bottom of the advertisement is some text saying “CALL FOR PHILLIP MORRIS” in bold red writing. This also attracts the audience 's eyes, the text is in bold because it is important for people to call them. In this era it was believed that smoking was considered healthy, this is because we did not have the advanced technology that we have today. So we could not find out whether it was good to smoke or bad to smoke. It was also expected for women to be attractive this is why the actress in the advertisement was considered to be attractive.…

    • 1185 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Similarly, they promote to make their customers’ satisfaction a priority, hence their passion for good customer relationship. They have other types of pheromone products in their official website. For the context of this review, we have just seen the details about the Liquid Alchemy pheromones for men to attract men where the other has been detailed in the previous reviews. The products, according to them are shipped worldwide, discretely via UPS or USPS within 1-2 days. They offer a wide range of payment options and we can contact them either in a live chat or through their email support, where within 24 hours we should get a response.…

    • 1306 Words
    • 6 Pages
    Decent Essays