Perfect Cleanser Ad Analysis

The Perfect Cleanser Cosmopolitan magazine is for an audience of fashionable women and what is trending now. This magazine is published by Hearst Corporation May 2015. Cosmopolitan was first published in the United States back in the late 80’s. The magazine’s purpose is to demonstrate how women are beautiful through makeup and fashion. Women may feel persuaded to get advice in fashion or love. Most women may find it appealing in different aspects. The advertisement “Simple” located in the beauty section is a facial skincare product for perfect sensitive skin. This product brand originated from the company called Unilever 2015. In this ad for “Simple”, the advertiser utilize repetition language as well as persuasive techniques such as ethos, pathos, and logos. First, the ad speaks for itself in a clear image to get the reader’s attention. The full page of the ad brings to view of a water background. While visually looking at the ad, the bottle look as if it is dropped in clean water. The font color of the words are green exactly like the top on the bottle. When studying this ad, the reader’s eye is instantly drawn to the bottle placed in the middle. As they notice the bubbles attracted to bottle, makes them wonder “will this …show more content…
Women can be upset with their skin sometimes, but when using this product could bring joy. Once noticed, the image of the bottle could bring desirable emotions to the reader. The words “Sensitive skin deserves a perfect cleanser,” could cause the reader to purchase the product. Pathos is brought to the reader in mixed emotions because some people is not capable of affording it, or the reader does not know if it works. Waking up with dirty pores could be a tragic situation, but having this product could solve all the problems. The positive situations can outweigh the bad situations. When the reader glance at the product, it provides different