Outdoor Leisure Participants
4.1. The Consumer
Economic analysis of the demand for a commodity normally takes as its starting point the relationship between the quantity demand, the price of the commodity and the income of the consumers. For outdoor leisure commodities, however, the resources available to the consumer are wider than simply his or her income. To enjoy leisure commodities consumers need time, and for some consumers the lack of availability of time is a bigger constraint on leisure consumption than the lack of availability of money . From the selected cities, most interviewees complain that “I do not have time to squander, I have mortgages for the house, the car and children take care, and then I have to work.” …show more content…
Echoing with Becker’s human capital theory , in which mentioned that human is the same as the machines, a person can invest, in this case outdoor leisure in return of increase of his or her productivity . In this reasoning, outdoor leisure from economic perspective has a resonance with government discourse about leisure ethic. Meanwhile, recalling the dilemmas as macroeconomic conditions facing by the CCP, as well as the following mentioned the increasing wide spread of health …show more content…
The Social Agent
Despite the social media, government propaganda as well as the increasing affluent of urban Chinese, there is some of outdoor leisure practices, dubbed as donkey friends lived a quite alike live by intimating with nature, avoiding increasingly commercialized outdoor tourism, harboring the green conscious. Recently numerous social scholars stepped in this field by uncovering its new public sphere formalized by this group , its unique lifestyle and it is forming of new identity in transformation Chinese urban circumstance .
Chapter 7 will discuss about social influence of outdoor leisure brings in. from the ontology in what position outdoor leisure in contemporary Chinese society and from Epistemology, rather than present social transformation process, outdoor leisure practices also can exert influence on the process of Chinese urban social transformation. 5. Conclusions
Export-related strategy at the early stage of China’s economic reformation has made considerable economic achievement. While it was concurrent with side effects of imbalance economic development, resulted in numerous disparities ranging from costal to inland, from rural to urban. Facing with global economic crisis, in order to continue its economic growth as well as to pacify the domestic unrests, the party-state cast leisure economy to stimulate consumption in outdoor leisure related sports and tourism