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Analysis Of Hong Kong Dragon Boat Carnival

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For the social outcomes of Hong Kong Dragon Boat Carnival, the Hong Kong Tourism Board has extensive publicity of Hong Kong Dragon Boat Carnival in Hong Kong or other cities, such as major newspapers, internet and TV channels, aims to build awareness of the event and city ambience to attract more people to attend and contact this event (Hong Kong Tourism Board, 2016). According to Hong Kong China Dragon Boat Association (2017), it attracts over 6000 competitors of different race and Hong Kong competitors from 18 districts in the 2017 Hong Kong International Dragon Boat Races. This event effectively to attract most communities and visitors (Hong Kong China Dragon Boat Association, 2017). Also, Hong Kong Dragon Boat Carnival combines the cultural …show more content…
This local festival event attracted many people to participate, but most of local residents and the rowers (Kiew, 2017). Foley et al. (2011) believes that Singapore wants to become the major event owners and hold the global events circuit, such as Dragon Boat race. It lacks of other surrounding activity to attract tourism and the promotion. Law (2002) argue a small attraction in the place cannot attract stronger tourism, it will benefit for the visitors who in the place. On the other hand, Hong Kong Dragon Boat Carnival focuses on the Hong Kong Tourism and international, it has to develop the Hong Kong Tourism, such as improve the facilities and services for the visitors, the HKTB has overseas promotions to introduce HKTB’s four brand videos on digital channels on French, including the Hong Kong culture, local food, lifestyle and the Hong Kong Dragon Boat Carnival sport. In order to show the healthy image of Hong Kong, HKTB have invited other country’s dragon team to participate the Hong Kong Dragon Boat Carnival 2016 (Hong Kong Tourism Board, 2018). HKTB used the social media make advertising for the Hong Kong Dragon Boat Carnival, it can increase the positive image of Hong Kong and attract world tourists. Law (2002) states that tourists destination might depend on the destination of attractions, entertainment and the general

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