The Ethical Role Of Deception In Advertising

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Introduction
Today our buying behavior can be manipulated by communication and advertising campaigns that are increasingly invasive and misleading. This is evidenced in the ongoing ethical debate over certain marketing practices that may result in being irresponsible towards vulnerable groups of consumers. Deceptive marketing is the use of wrong, misleading and false advertising of a product which may negatively affect consumer’s moral, deception can be checked when a consumer personally consume or experience the product (Fayyaz & Lodhi, 2015). Advertising should be emphasizing the level of competitive facilities to generate progressive customer attitudes and behaviour towards the advertised product or service. Therefore, it is important for
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As soon as customers trust an advert to be factual when it is in fact false, customers may be hurt (Hock, Gendall, Fox, & Erceg, 1985). Customers like their belief to be factual and if a customer is persuaded by an advert, then the customer might be interested in buying the product advertised or entering for the promotion advertised. Possibly more customers will purchase the product due to deceptive advert claims since they trust it to be of better significance i.e. the customers tend to give more than the actual price for the product (Hock, Gendall, Fox, & Erceg, 1985). In addition, the company trades even more products at the standard price (Tipton, 2009). This logic tries to propose that companies are firmly crafting and posting uncertain, deceitful ads; and customers are purchasing products and entering promotions trusting these companies deception; therefore companies are attaining a lot of revenue at the expense of a deceived populace. Some companies have executed a strategy meant to mislead customers into trusting that a product or service is more attractive than what it actually is just for the benefit of improved sales (Davis,

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