George Orwell's Use Of Propaganda In 1984

To manipulate an audience to believe certain ideas, companies use propaganda. Today’s society and the societies of the past use many forms of propaganda. A few types of propaganda include cardstacking, glittering generalities, bandwagon, assertion, testimonial, and plain folk. In George Orwell’s novel, 1984, the Party adopts Big Brother as their main form of propaganda to manipulate and control the citizens of Oceania. Comparatively, in Skechers ad for their new Burst tennis shoes in Glamour magazine, propaganda benefits the company while it convinces the consumer to purchase their product. The Party and Skechers use propaganda to control their audience. George Orwell and Skechers utilize glittering generalities, assertion, and testimonial-plain folk to manipulate the citizens and consumers to believe what they tell them. Advertisers employ glittering generalities as a tactic to attract consumers. Skechers used glittering generalities by stating the shoes include air-cooled material and they bounce, which implies they provide comfort. Although, in the ad the shoes intend to …show more content…
Those who manage to see through the propaganda techniques used by advertisers resist the trap of believing false statements. To become aware of propaganda used in ads on the television, the radio, and in magazines, society needs to learn what propaganda contains and how advertisers practice it. Firstly, the different types of propaganda need identified, then, consumers make an educated decision as to whether or not they need to purchase the item or accept the statements the government make. For centuries people encompass propaganda and they desire to continue using it, therefore, we need to recognize it now. Producers use glittering generalities, assertion, and testimonial-plain folk to manipulate the consumers, but, if they know what propaganda includes they may not believe