Analysis
Social Appeal of Rhetoric in Advertisements
Nintendo and Sega marketing had adapted throughout the 80s and 90s by taking different approaches for several of their commercials and marketing. Nintendo’s first console, the Nintendo Entertainment System (NES)attempted to market itself towards families, teens, and children. Advertisers for each brand would use rhetoric to appeal to each demographic based upon socially accepted trends In a Nintendo advertisement page, the targeted audience appears to be older teens based on the image illustrating a teenager using the product front and center to indicate its focus. (https://newhive.com/jennyodell/undead-technology-8) The teen is dressed in black with sunglasses to implement traits of which …show more content…
The Nintendo Entertainment System wasn’t the original design or name of the console as it was released as the Famicom which stood for Family Computer in Japan prior with a different color scheme and structure. Nintendo was currently facing an issue when releasing their first home console in the U.S as it was releasing during the Video Game Crash in 1983 which transpire in North America primarily. The oversaturation of video games caused a negative connotation and confusion on which games followed a quality standard in the market, making the consumer feel insecure when purchasing software. Nintendo of America was set in a position where they had to advertise their console in a different form to avoid the negative stigma damaging their credibility. As a result, Nintendo had named it the Nintendo Entertainment System and designed it distinctly with a front loader to insert cartridges and a grey color scheme to resemble the appearance of a VCR as many families had one within their household. The design was an adaptation to familiarize the U.S audience to depict in as hardware applicable towards all age groups hence it’s label as an Entertainment System instead of a video game. In addition, the Famicom controllers were connected to the console with short wire distance due to the structure of Japanese houses pertaining to families sitting closer to their televisions while the NES allowed detachable controllers with longer wire length to accommodate Americans’ distance from their
Social Appeal of Rhetoric in Advertisements
Nintendo and Sega marketing had adapted throughout the 80s and 90s by taking different approaches for several of their commercials and marketing. Nintendo’s first console, the Nintendo Entertainment System (NES)attempted to market itself towards families, teens, and children. Advertisers for each brand would use rhetoric to appeal to each demographic based upon socially accepted trends In a Nintendo advertisement page, the targeted audience appears to be older teens based on the image illustrating a teenager using the product front and center to indicate its focus. (https://newhive.com/jennyodell/undead-technology-8) The teen is dressed in black with sunglasses to implement traits of which …show more content…
The Nintendo Entertainment System wasn’t the original design or name of the console as it was released as the Famicom which stood for Family Computer in Japan prior with a different color scheme and structure. Nintendo was currently facing an issue when releasing their first home console in the U.S as it was releasing during the Video Game Crash in 1983 which transpire in North America primarily. The oversaturation of video games caused a negative connotation and confusion on which games followed a quality standard in the market, making the consumer feel insecure when purchasing software. Nintendo of America was set in a position where they had to advertise their console in a different form to avoid the negative stigma damaging their credibility. As a result, Nintendo had named it the Nintendo Entertainment System and designed it distinctly with a front loader to insert cartridges and a grey color scheme to resemble the appearance of a VCR as many families had one within their household. The design was an adaptation to familiarize the U.S audience to depict in as hardware applicable towards all age groups hence it’s label as an Entertainment System instead of a video game. In addition, the Famicom controllers were connected to the console with short wire distance due to the structure of Japanese houses pertaining to families sitting closer to their televisions while the NES allowed detachable controllers with longer wire length to accommodate Americans’ distance from their