Weasel Words Analysis

Improved Essays
Summary and Analysis Assignment
Summary of Lutz and Birk’s Essays
In William Lutz’s “Weasel Words: The Art of Saying Nothing at All,” he describes to the reader the different kinds of “weasel” words that are often used by advertisers. Weasel words are words that seem to be making a claim, but can be interpreted in several ways by people. One of the weasel words the author discusses is the word “help.” William Lutz informs the reader that the word “help” in advertisements doesn’t necessarily mean “cure,” rather, it means it will aid whatever comes after it. For example, if a product claims to “help relieve symptoms,” it simply means the product aids in easing symptoms. Unfinished words are another example of weasel words. Unfinished words are
…show more content…
Does she achieve this purpose? Explain your answer.
Kiera Butler wrote her essay, “The Creepy Language Tricks Taco Bell Uses to Fool People Into Eating There” to present some of the findings of Dan Jurafsky, a Stanford University professor, about the language used in restaurants’ menus. The author educates the reader about Taco Bell’s language usage and specifically when one finds words like“fluffy” or “seasoned” on the menu. Words like these are usually found in cheaper restaurants, the writer informs, because these restaurants feel the need to convince diners of the “quality of their food.” In restaurants that are fancier, more reputable, there’s no need for these words to be written in the menu because the diner assumes that the eggs will be “fluffy” and his or her food will be seasoned. Trendy restaurants may also use foreign languages on their menus, if they offer the diner a menu at all. Kiera Butler achieves her purpose as she presents the reader with comparisons of various restaurants of different
…show more content…
What assumptions does Cross make about her audience in her essay? What assumptions does she make about the audience’s understanding about propaganda to the audience’s own experiences? In her essay, “Propaganda: How Not to Be Bamboozled,” Donna Cross assumes that her audience has heard of or experienced propaganda. She makes the assumption that her audience does not fully understand the meaning of the word propaganda and usually associate it with something negative. To most people, propaganda is “a pack of lies.” They dismiss it and assume that it is manipulating them to believe in something that may not be ethical or true. This audience, the author assumes, is not very educated about the different uses of propaganda and the various categories of it that is being displayed on a daily basis.
Evidence/Data/Information: How could a reader determine if the data, information and evidence in Butler’s essay is

Related Documents

  • Improved Essays

    We can decide to buy from another supplier if we suspect the quality of the products supplied by the current supplier without a significant switching cost. We will consider a vertical integration with a centralized supply chain which reduces our dependency on the suppliers. Bargaining Power of Buyers: Consumers have a stigma for the consumption of fast food. Since Beyond Fast food is more adaptable to the choice consumers and more focused on healthy eating, we will still be able to attract more consumers than rivals in the fast food market. The bargaining power of buyers is high because they have so many other restaurants to choose from with no switching cost involved.…

    • 1331 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Food quality of a restaurant always is related to the customer behavior intentions that will lead them to their return intentions and use word-of-mouth to promote the particular. A restaurant food quality for a customer is different how they want it to be standardized. Some of customer has that a particular standard of food hygienic, if the food they consume reach their standard only that they will appreciate the food. Some of the customer may very simple for their food as they can appreciate whatever quality the food they consume as long as the food taste good and cheap (Kincaid, Baloglu, Mao, & Busser, 2010). But the food quality is too unstructured to explain as it is different from other individual to other…

    • 3568 Words
    • 15 Pages
    Superior Essays
  • Superior Essays

    Never, ever frozen.” This was purposely put in all capital letters at the top of the menu to grab the attention of the customers by being noticed quickly. A benefit of putting this on the menu, is to express that their restaurant is better than other restaurants because their chicken is fresh. Below the words is a deliciously looking picture showing the items they offer. You can see their main items…

    • 2244 Words
    • 9 Pages
    Superior Essays
  • Improved Essays

    Essay On Taste Buds

    • 789 Words
    • 4 Pages

    It’s important to make sure that the foods and beverages that you’re consuming, aren’t boring to your taste buds. The key to help you stick to your eating regimen is to be able to enjoy tasty foods and beverages. One of the main reasons why people can’t stick to a diet is because the foods taste bland and boring. Delicious foods are usually the foods that our bodies tend to crave. I’ve never heard anyone say, “I can’t wait to eat my bland and tasteless chicken sandwich.” It’s common to hear people say they can’t wait to eat foods that are yummy to them.…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Often, they live in an alternate reality, making them the last ones to truly learn. C. Explanation: Ad Hominem deals with the association of a person and not of a text, which is what the quotation is exactly doing. In the quotation, the author directly attacks the people in question by being abusive in their name calling and condescending their intelligence. The fallacy (quotation) does not portray their position, or even critique. The author is trying to sway the position to the other side by the possibly persuasive denotative calling.…

    • 1656 Words
    • 7 Pages
    Decent Essays
  • Improved Essays

    (Ebel, 2010) Labeling which refers to posted calorie and nutritional facts in these restaurants “few considered the information when ordering”. When customers go out to fast food restaurants they know the nutritional consequences, but chose the greasy taste. They also understand the health factors that come with choosing the processed unhealthy food, like obesity, heart disease, and diabetes. Customers know the nutritional facts behind the food they eat, but chose to still eat it. Since customers realize the nutrition behind the food, they should take into account what they’re eating.…

    • 798 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The same occurs with food in many other fast food restaurants where the demand is high, hence this benefits the restaurant owner on not having their customers wait for long. Consequently, there is a cost aside from the dollar amount in buying fast food instead of cooking–that is one’s own deterioration of health doing the harm to one…

    • 767 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Fast food burger restaurants are most Americans go-to option for a quick, cheap dinner for the whole family. Their standards of quality and speed keeps customers returning for more. Although, not all fast food chains are not operated the same, Burger King and In-n-Out are perfect examples of this. They might share the motive of selling burgers, but do not share the same qualities as a company. They both may offer the same type of product and service, but their distinct differences in food quality, customer service and overall appearance is what sets these restaurants apart.…

    • 882 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    People usually go to a restaurant not only for the convenience; the most important element is that the restaurant has delicious food, which they cannot make it at home; also other restaurant cannot make that taste. I mean it should be has some more special than other restaurant, such as, the service very well or the special environment as so on. For me, the most elements adjust a restaurant it should be they pick up the fresh ingredients used in the food. That is the crucial for customers; they don’t want to send money payment for a bad or worse food. In the past few months, I have been spend time to try many different style foods.…

    • 757 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Services can be well offered by understanding what is required in the international market and the trend of people about services (Irfan, 2014) .An example of the importance of service quality in restaurants is the taste of food which is extremely important to customers. Food taste is one of the aspects in which the customers determine when they choose a specific restaurant and selecting it for further purchases (Irfan, 2014).Being wrong on what the customers want to taste can damage the business while other companies achieve the target exactly (Zethmal et al, 1993). This aspect was one of the aspects that Rajiv considered in preparing food .He served fresh eggs with high quality cooking requirements .He recognized the importance of freshness and healthy products .So he was always looking for the best quality products for customers (Hall, 2003). In my opinion, customers also focus on the type of services they receive and they notice whether the staffs are friendly or not and how they serve the food. Moreover, they notice how fast the food is prepared and whether they are welcomed or not.…

    • 1259 Words
    • 6 Pages
    Improved Essays