Essay On Advertising Persuasiness

There has always been debate on whether or not a stimuli can affect a person’s behavior while not being aware of it happening. Despite the differing opinions, there is credible scientific evidence that supports that hypothesis. This does not shock a cognitive psychologist, however the general public and the world of media find the very idea of subliminal perception to be fascinating and uneasiness. In order to define the word “awareness”, an observer must be able to differentiate between multiple stimuli that are presented. When this is done at rapid pace, the observers should bot be able to tell the difference between the stimuli, or whether it is even present at that particular moment. This particular method was supported by Eriksen (1960) which defines consciousness as one’s ability to differentiate between multiple variations of stimuli during a task. Unfortunately, due to the writings of Wilson Bryan Key, many believe that advertising sends subliminal messages that affect the viewer. It has been concluded that there is no scientifically proof of the “embedded” words or images, the ads most likely do affect the viewers values and attitudes without them realizing this. People have taken this idea and developed what is called psychotherapy. …show more content…
Emotional needs, physical needs, and societal standards all play a vital role in the decision making process of a consumer. Two ways that one can deliver a non conscious prime is subliminally or supraliminally. Both of these methods have shown an influence on judgment, behavior, social cognition, motivations, and research. The research of both sides of the issue of nonconsious influence would provide substantial evidence on the basic and significant research question of how powerful the nonconsious influence really