Scientific studies throughout the 1943s, and 1980s tended to discredit the claims that subliminal messages could subtly influence behavior.One study, for instance, showed that flashing the words "Hershey's Chocolate" on a series of slides during a lecture did not influence whether students to purchased Hershey's products during a 10-day period.1990s: Although many studies continued to discredit the claim that subliminal messages carried any psychological weight,to affect us to believe some things.After each image. Early 2000s: Research continued to show that subliminal messages do influence our perceptions; the effect is just subtler than we
