The Impact Of Social Media On B2b Business Essay

1166 Words Feb 16th, 2015 5 Pages
The word that’s most often used when describing Business-to-Business (B2B) is “boring” at least I think so. It’s no secret that B2B companies often times struggle with putting together innovative social media campaigns. Social Media can be leveraged for B2B business too, but before we get to that, the important question is – whether B2B companies are present online? Do they use social media for professional purposes? Do they build contacts via social networking sites and or participate in online forums, etc? The answer is ‘yes” they do and most common use for social media among B2B companies is to build awareness. According to content management 2013 study by MarketingProfs and the Content Marketing Institute, “On average, B2B content marketers are using five social distribution channels; the most popular of those channels is LinkedIn.” Aberdeen Group research states that, “84% of B2B marketers use social media in some form.” (B2B Social Media Marketing: Are we there yet, 2012. Page 5.)
Social media is an effective tool for B2B marketers as it helps increase brand awareness, lead conversion rate, humanize B2B companies, helps connect with prospects, clients, industry influencers, etc. Here’s a look at a B2B company that has had successful social media campaigns.

General Electric (GE)), incorporated on April 15, 1892, is a diversified technology and financial services company. The products and services of the Company range from aircraft engines, power generation, water…

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