Every day twenty eight people’s lives have been taken in the United States due to an impaired friend driving under the influence. That adds up to about 10,220 deaths per year all because someone felt the need to put themselves,and others in the car at risk, just because they could not wait until they were not impaired to drive. The Budweiser marketing team devised a commercial in 2015 called “Someone Waits For You At Home” to try to persuade people to not drive while inebriated. They create a sense of pain and sadness in order to convey the message to not drink and drive amongst those who are at the legal drinking age, and to those under the drinking age so they can influence people early on in their life. They encourage people that they have
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In this commercial ad they show the dog whining almost painfully at the door waiting for his owner to come home. This implies that it is bad to leave your dog, companion to suffer in sadness for a long length of time. This does not actually need to be stated aloud, as it is the main point of that part they are trying to put out there. The man later comes home saying that he is sorry to the dog and that he decided that he should not drive home the night before. By saying this it implies that it is better to leave your dog/companion waiting for one night rather than for forever. Also by saying that he decided he should not drive home last night, the audience gathers that was the right thing to do, and something they should …show more content…
Although there was not a lot of speaking in this advertisement, they displayed words on the screen which took a powerful effect on the commercial. “For some, the waiting never ended,” which make the audience maybe lose a tear. This states that for some people out there, their loved one never came home. Their loved one died and the loved ones are left to just suffer from the pain of losing someone dear to their hearts. “Make it a plan to come home. Your friends are counting on you,” which clearly states that they want your goal to be to come home. This line creates the message that the ad wanted to convey to their audience by implying not to drink and drive. They want for your goal to be to make it home alive and well because you have someone waiting for
In this commercial ad they show the dog whining almost painfully at the door waiting for his owner to come home. This implies that it is bad to leave your dog, companion to suffer in sadness for a long length of time. This does not actually need to be stated aloud, as it is the main point of that part they are trying to put out there. The man later comes home saying that he is sorry to the dog and that he decided that he should not drive home the night before. By saying this it implies that it is better to leave your dog/companion waiting for one night rather than for forever. Also by saying that he decided he should not drive home last night, the audience gathers that was the right thing to do, and something they should …show more content…
Although there was not a lot of speaking in this advertisement, they displayed words on the screen which took a powerful effect on the commercial. “For some, the waiting never ended,” which make the audience maybe lose a tear. This states that for some people out there, their loved one never came home. Their loved one died and the loved ones are left to just suffer from the pain of losing someone dear to their hearts. “Make it a plan to come home. Your friends are counting on you,” which clearly states that they want your goal to be to come home. This line creates the message that the ad wanted to convey to their audience by implying not to drink and drive. They want for your goal to be to make it home alive and well because you have someone waiting for