Swot Analysis Of Perodua

1311 Words 6 Pages
Market Analysis -7Ps Model
Firstly, product that company produced is based on the customers demand and the economy. According to statistic that released by Financial Tribune- Iran Customs Administration (IRICA), there will be an increase of approximate 62% year-on-year on the automotive import of Iran. (“Car Imports jump 62% y/y”. Jan 2017). Perodua will pursue cheaper green technologies with its partner, Daihatsu to produce affordable yet environment- friendly compact cars (Rashid, 2010). It fits the polluted environment of Iran who is now emphasizing on cars that contribute less to the pollution.
Secondly, place is where the product is available and suitable for the targeted customers. As mentioned above, Tehran, Iran is having a serious
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It helps provide a satisfaction and confident to customer which can create positive effects to the company. By starting its business, a good impression had been created. For example, Perodua is a famous brand in introducing cheaper but quality economic car. In addition, by following the current trend, an environmental-friendly concept is encouraged. Perodua Global Manufacturing Sdn Bhd (PGMSB) had been established in 2013. It is the first EEV certified automotive manufacturing plant for Perodua to produce cars. “Simple, Slim and Compact” concept is set to improve the design and technology (Asmat, 2015). It ensures the elimination of wastages and fully-utilised of …show more content…
There are around 3% of the GDP(Gross Domestic Product) in this industry and predicted to increase to 4.1%. Based on statistics of passenger vehicles, there are around 1,106,700 cars had been sold in 2014 which increased 60% when compared to 2013. This situation has created business opportunities for automobile manufacturers. In overall, a total of 13 public and private auto manufacturers in Iran, the domestic companies are leading the car market in Iran. It is dominated by Iran Khodro (IKCO) and SAIPA which consist 94% of domestic production. Both of them are subsidiaries of the state-owned Industrial Development and Renovation Organization. IKCO was established in 1962 while SAIPA was introduced in 1966. Both companies had developed their own brands and assembled European and Asian cars under

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