Our Company has achieved a solid standing in our local consumer market over the last 10 of the 13 years since we began our handcrafted ice cream manufacturing and distribution business. Although are product sales are stable and predictable, we are not selling to our current resources maximum production capacity.
Marketing Challenges. We have maintained annual sales, typical to the ice cream business; slowest during the winter months and highest in the summer. We need to need to sell more product during our slower season. If we do not make changes in our current marketing tactics, the best that we can hope for is that our forecasted future sales will be the same.
We have a much smaller presence in our consumer market place than our competitors. …show more content…
In being a very small local producer, our company along with its customer relationship culture, is basically nonexistent or “unknown”.
Customer Expectations. Our loyal customers expect us to maintain the consistency that we provide. Our standard flavors tested with high ratings in comparison to national premium brands. Our current availability seems to please our current customers.
Solution. Establish a higher level of brand recognition through local exposure and media. We should present a new packaging with local tropical designs to appeal to our snowbird residents and tourists. Introduce a few new flavors with names that associate our brand with popular luxury destination spots, such as Siesta’s #1 Beach Sugar Cookie Vanilla or St. Armand’s Almond Crunch”. Launch a social media electronic deal linked to local resort ads.
Test the market and generate interest with free sample handouts at local gourmet food truck locations, special foodie events, tourist locations, and seasonal (snowbird) residential community gatherings. Look to expand visibility by product placement in high-end markets, hotels and …show more content…
Present our product in a unique way, and to more distinctive locations, will win over new customers and maximize sales. By coordinating our brand name in the minds of our consumers to be directly related to a luxury brand, we can establish our niche in the market place and increase our product desirability with our existing customer base.
By streamlining the utilization of our manufacturing plant and its employees workflow production, the benefit of better and more regular maintenance will offset 15% of the increase to salary and manufacturing costs.
The successful Increase sales during our currently noted down seasons will stabilize year-round profit.
The combination of new retail distribution locations and restaurant product placement will increase annual sales by a minimum of 40%.
The adaptation of our customer service reputation will build corporate moral and employee retention, minimizing costs of staff replacement and provide free public relations.
Marketing Challenges. We have maintained annual sales, typical to the ice cream business; slowest during the winter months and highest in the summer. We need to need to sell more product during our slower season. If we do not make changes in our current marketing tactics, the best that we can hope for is that our forecasted future sales will be the same.
We have a much smaller presence in our consumer market place than our competitors. …show more content…
In being a very small local producer, our company along with its customer relationship culture, is basically nonexistent or “unknown”.
Customer Expectations. Our loyal customers expect us to maintain the consistency that we provide. Our standard flavors tested with high ratings in comparison to national premium brands. Our current availability seems to please our current customers.
Solution. Establish a higher level of brand recognition through local exposure and media. We should present a new packaging with local tropical designs to appeal to our snowbird residents and tourists. Introduce a few new flavors with names that associate our brand with popular luxury destination spots, such as Siesta’s #1 Beach Sugar Cookie Vanilla or St. Armand’s Almond Crunch”. Launch a social media electronic deal linked to local resort ads.
Test the market and generate interest with free sample handouts at local gourmet food truck locations, special foodie events, tourist locations, and seasonal (snowbird) residential community gatherings. Look to expand visibility by product placement in high-end markets, hotels and …show more content…
Present our product in a unique way, and to more distinctive locations, will win over new customers and maximize sales. By coordinating our brand name in the minds of our consumers to be directly related to a luxury brand, we can establish our niche in the market place and increase our product desirability with our existing customer base.
By streamlining the utilization of our manufacturing plant and its employees workflow production, the benefit of better and more regular maintenance will offset 15% of the increase to salary and manufacturing costs.
The successful Increase sales during our currently noted down seasons will stabilize year-round profit.
The combination of new retail distribution locations and restaurant product placement will increase annual sales by a minimum of 40%.
The adaptation of our customer service reputation will build corporate moral and employee retention, minimizing costs of staff replacement and provide free public relations.