Introduction Kudler Fine Foods as formed in 1998 by Kathy Kudler and was first based in California. It is a gourmet foods retailer and has been able to grow and also added two more stores in Del Maria and Encinitas in 2000 and 2003 respectively. This report is going to examine Kudler’s current status of its marketing department and how change in this department can be able to create new market and customer opportunities for the organization.
Need for Change and Opportunities The current marketing department has played a major role in the organizations experience of low profits and also losses. A survey by Kudler’s Fine Foods in 2007 showed that there was an increase in the customer dissatisfaction towards the services that were being provided …show more content…
This customer purchase behavior will help the department in the determination of which products are mainly purchased and those that are not and which group of its customers purchases them. For the product that are bought more, increased production will be considered and also promotions and advertisements. For those that are purchased less they will reduce their production but will also increase their promotion and advertisements to market them …show more content…
This will involve the marketing department having to make new organizational structures in its department and also new processes it will be involved in.
Project Management approach
Westland (2007) defines project management approach as a systematic approach that is used in the planning and guiding of a project’s progress from its inception till its end. It involves five steps
1. Initiation
The new change policy strategy for the marketing department will be brought forward before the top management. They will be able to examine the strategy and determine if it is bound to benefit the organization and whether its implementation is realistic.
2. Planning
After top management approves the implementation of the new change proposal for the department, a budget and a schedule that will oversee its implementation is drafted. A risk management plan is also drafted of any potential risks that are bound to occur during its implementation. This plan will include risk identification and analysis, risk control approaches and the risk response
Need for Change and Opportunities The current marketing department has played a major role in the organizations experience of low profits and also losses. A survey by Kudler’s Fine Foods in 2007 showed that there was an increase in the customer dissatisfaction towards the services that were being provided …show more content…
This customer purchase behavior will help the department in the determination of which products are mainly purchased and those that are not and which group of its customers purchases them. For the product that are bought more, increased production will be considered and also promotions and advertisements. For those that are purchased less they will reduce their production but will also increase their promotion and advertisements to market them …show more content…
This will involve the marketing department having to make new organizational structures in its department and also new processes it will be involved in.
Project Management approach
Westland (2007) defines project management approach as a systematic approach that is used in the planning and guiding of a project’s progress from its inception till its end. It involves five steps
1. Initiation
The new change policy strategy for the marketing department will be brought forward before the top management. They will be able to examine the strategy and determine if it is bound to benefit the organization and whether its implementation is realistic.
2. Planning
After top management approves the implementation of the new change proposal for the department, a budget and a schedule that will oversee its implementation is drafted. A risk management plan is also drafted of any potential risks that are bound to occur during its implementation. This plan will include risk identification and analysis, risk control approaches and the risk response