The drive to increase sales comes from the drive of the employees. There are simple ways that restaurants increase sales that Osgood Brewing can use as well. Below those techniques are shown as well as ways to improve and increase marketing techniques that do not have high costs and can be as easy as telling your neighbor about the restaurant. Again, this is all roots back to the the front of house, back of house, and management team’s ability to present profession and high quality customer service. Do not disregard the previous information because it is crucial for the success of Osgood Brewing.
Sales
When consumers are presented with excellent customer service, they are more likely to tell someone or post online about their experience. This starts the “word-of-mouth” advertising technique, which can enhance profits in the short and …show more content…
Both businesses keep a consistent brand, food products, and beer offered, which correlates directly with the success. Osgood Brewing needs to have a consistent branding label and ensure consistency every time a customer enters the building. To go further with consistency and customer service, the business must return customer phone calls and emails, collaborate with other businesses to create a larger community feel, and create their own news and share it.
Since Osgood Brewing is a small local business, costs that are associated with marketing and advertising may not be available. There are ways to market the organization without having too many costs needed. The first, which is also the most known in the service industry is word-of-mouth marketing. In order for this technique to be successful and to drive more customers into the restaurant, Osgood Brewing needs to offer the highest quality customer service that customers will rave about (Rahm,