• Home Page
  • Star Marketing: Andy Murray And Under Armour

Star Marketing: Andy Murray And Under Armour

Improved Essays
Show More
On the other hand, we all know star’s power is very important. Star marketing can produce rallying point to the customer, it will bring certain demonstration effect. Prior to the two new faces Andy Murray and Stephen Curry join with Under Armour, it‘s Celebrity branding used by endorsement has been obviously appeared slightly weak. They have Washington national’s baseball player Bryce Harper; American football player Jermaine Jones; Michael Phelps-who always bring many negative news and the legend of the New England patriots quarterback Tom Brady. UA find out that lack of strong competitive star power in several sport field is an obstacle of their future business expansion. Therefore, UA waving a checkbook grabbed Murray and Curry from Nike

Related Documents

  • Improved Essays

    Brandon Steiner
    • 1702 Words
    • 7 Pages

    Brandon Steiner

    The author, Brandon Steiner, CEO and founder of Steiner Sports in New Rochelle, New York, a leader in sports marketing and collectibles, takes lessons on leadership, strategy, planning, and success learned from working with some of the greatest athletes, coaches, and managers in sports, and applies them to the business world. He condenses their personal stories and experiences, drawing upon them to see how they can be applied to achieve success at work, in business, and in life in general. His roster includes more than 500 professional athlete superstars from virtually every major sport, including baseball, soccer, basketball, football, hockey, golf, and tennis. Steiner has signed sports greats like Mark Messier, Derek Jeter, Jeremy Shockey, Chad Pennington, Sandy Koufax, Mia Hamm, Walter Payton, Muhammad Ali, and Mark McGwire. Steiner also shares his own principles, and the business philosophies that helped him build his company from a $4,000 initial investment to a $35 million enterprise.…

    • 1702 Words
    • 7 Pages
    Improved Essays
    Read More
  • Improved Essays

    Masters Of Desire Analysis
    • 1911 Words
    • 8 Pages

    Masters Of Desire Analysis

    Americans are the ultimate ideal for advertising companies. We like to be the best, stand out, feel important, different, and advertisers know exactly how to use our emotions against us in order to will us to buy their products. Perfection is an ideal set by oneself, and all the advertiser has to do is tweak a person’s view of perfection, and then offer a method to reach the new height. Many different companies with a wide variety of products make the consumer feel as though they are one step away from being perfect. “You are great, but you know what will make you one step better, and more unique than everyone else?…

    • 1911 Words
    • 8 Pages
    Improved Essays
    Read More
  • Improved Essays

    A Rhetorical Analysis Of Gatorade Commercials
    • 541 Words
    • 3 Pages

    A Rhetorical Analysis Of Gatorade Commercials

    Gatorade commercials are not the type that “goes in one ear and out of the other”. This commercial uses specific tactics to lure the audience into purchasing their product. In this “Win from Within” commercial they present famous athletes exhibiting determination and the use of hard work while training. They play a memorable song while showing the different athletes as they physically drain themselves while executing their workout routines. In the end, they rapidly illustrate the various athletes re-energizing themselves with the Gatorade product.…

    • 541 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Under Armour Distinctive Competencies
    • 606 Words
    • 3 Pages

    Under Armour Distinctive Competencies

    • In 2011-2012 , Under Armour was the official outfitter of many colleges and university athletic teams. Weakness: • High price target only niche consumers.…

    • 606 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    Serena Williams Research Paper
    • 279 Words
    • 2 Pages

    Serena Williams Research Paper

    Why you chose the Product and why you chose the athlete/celebrity and how your message will persuade a consumer to buy the product? I decided the “Wilson blade 104” as my product because that's the same racquet I used when I play tennis. It has great quality and it's suitable to hit some curveball with limited effort. It's surprisingly light compared to some other tennis racquet I used.…

    • 279 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    Under Armour Rhetoric
    • 1058 Words
    • 5 Pages

    Under Armour Rhetoric

    When publicists are creating an ad, they make it so that it conveys a certain message while also targeting a specific group of people. For example, SPCA commercials/ads are made to raise awareness for sheltered animals while more so trying to influence the hearts of women rather than men. Some ads are even made to influence the choices and mindset of athletes! Recall viewing a commercial/ad for Nike, Adidas, New Balance, or Under Armour. More than likely, their ad consists of an influential athlete that they are using to persuade athletes to support their brand.…

    • 1058 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    A Rhetorical Analysis Of Nike: Unlimited You
    • 666 Words
    • 3 Pages

    A Rhetorical Analysis Of Nike: Unlimited You

    The ¨Unlimited You” commercial by Nike, attempted to persuade the audience to purchase their products and motivate their customers at the same time. To do so, Nike chooses a suitable and inspiring title, displays professional athletes to build credibility, utilizes multiple ethnicities as well as sports and alters the narrator’s tone based on the situation. The title of the commercial is “Nike: Unlimited You.” The simplicity of the title makes it easy to remember yet has enough meaning behind it so it doesn't get forgotten.…

    • 666 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Stephen Curry Under Armour Advertising Strategy
    • 1232 Words
    • 5 Pages

    Stephen Curry Under Armour Advertising Strategy

    Have you ever been disappointed with the results when buying a certain shoe for the sport you play? Don’t worry, you aren’t alone and it's not your fault that these shoe companies use advertising to make you buy their shoes. This Ad presents the promotion for Under Armor using the famous athlete Stephen Curry to endorse this brand to give young athletes the illusion they can play basketball the same way as him. Which will make the young athletes buy the shoes without any doubt and the reality of it is that these young athletes are going to be really disappointed. They aren’t going to play like Stephen Curry or any other famous basketball players endorsing their shoes, but give these young basketball players confidence to be able to play at…

    • 1232 Words
    • 5 Pages
    Improved Essays
    Read More
  • Superior Essays

    Rhetorical Analysis Of Nathan's 'Find Your Greatness'
    • 1116 Words
    • 5 Pages

    Rhetorical Analysis Of Nathan's 'Find Your Greatness'

    What is greatness? Many would think of greatness to be someone or something extraordinary. But the reality is that anyone and everyone is capable of being great. Nobody would believe and understand this better than Nathan Sorrell. Nathan was the star of one of Nike’s “Find Your Greatness” commercials, which was published in July of 2012 by the Wieden + Kennedy Portland Agency.…

    • 1116 Words
    • 5 Pages
    Superior Essays
    Read More
  • Improved Essays

    The Marketing Strategy Of Nike: Just Do It?
    • 884 Words
    • 4 Pages

    The Marketing Strategy Of Nike: Just Do It?

    *”If you haive a body, you are an athlete.” Nike Company’s lays a lot of strategies to aim their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic team, college sports team as well as celebrity athletes. This marketing strategy of Nike is particularly successful as of its capability to reach many athletes.…

    • 884 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Under Armour Swot Analysis Paper
    • 3426 Words
    • 14 Pages

    Under Armour Swot Analysis Paper

    Promoting innovation remains the key concept of all messaging but it is clear that Under Armour wants to grow and it has been successful (see Appendix 3). The company has set high standards in the industry but they remain a distant second to Nike, their key competitor and the company they aspire to be. Nike is a larger, more established and recognized worldwide sports apparel brand, focusing on performance with the "global annual sales of about $ 25 compared to one billion, Under Armour company's 2012 sales of $ 1.8 million ( (Mihoces 2013). “Positioning is about visibility and recognition of what an organization brings to a buyer, but unlike Under Armour, Nike has is well positioned in different segments, both in regards to global position and target audience (Li 2013). To add insult, Nike was named "2013's most innovative companies," which, based on innovative companies like Under Armour company, which is not a list of innovations is a problem named by Fast Company.…

    • 3426 Words
    • 14 Pages
    Great Essays
    Read More
  • Improved Essays

    Under Armour And Nike: Financial Analysis
    • 1147 Words
    • 5 Pages

    Under Armour And Nike: Financial Analysis

    On the attached Excel workbook, a look at Under Armour and Nike can be found. These two companies will be looked at in order to determine which would be a better company to invest in. In the below document, a more in depth financial performance can be found. Three-Year Returns The first look at these two companies is in regards to their three-year returns.…

    • 1147 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Rhetorical Analysis Of Nike's Advertising
    • 982 Words
    • 4 Pages

    Rhetorical Analysis Of Nike's Advertising

    It is not unusual to see famous faces like Kobe Bryant, Kevin Hart, and Simone Biles in athletic commercials. Having athletes of this caliber support your brand gives Nike strong ethos in their campaign. Nike has always appealed to a wide variety of individuals. While it may initially be geared toward athletes, their campaign catchphrases appeal to just about anyone who has the drive to accomplish more than the norm in life. These big-name stars make us trust the advertisement.…

    • 982 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    SWOT Analysis Of Nike's Marketing Strategy
    • 1913 Words
    • 8 Pages

    SWOT Analysis Of Nike's Marketing Strategy

    Even their slogan “Just Do It” has become a household phrase. Their products are seen as quality worldwide and are more popular because of its association with many celebrities, due to advertising and promotion. They have built a strong customer base that encourages brand loyalty. Nike’s competitiveness in the sporting industry is also a major strength.…

    • 1913 Words
    • 8 Pages
    Superior Essays
    Read More
  • Great Essays

    Role Of Public Relations Strategy Of Nike
    • 1425 Words
    • 6 Pages

    Role Of Public Relations Strategy Of Nike

    Public relations entails the process of managing how information is spread between organizations and the public (Holtz,1999) . It often involves an organization gaining exposure to the public through the use of topics of interest as well as news item which do not need direct payment . The aim of having a public relations strategy is to gradually persuade the prospective customers , members of the public , partners , employees , investors and the stakeholders to uphold a particular perception about the company’s leaderships , products and business decisions(Holtz,1999) . Nike Inc which is based in Oregon , United States , is the globe’s leading designer , marketer as well as distributor of…

    • 1425 Words
    • 6 Pages
    Great Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings