The ¨Unlimited You” commercial by Nike, attempted to persuade the audience to purchase their products and motivate their customers at the same time. To do so, Nike chooses a suitable and inspiring title, displays professional athletes to build credibility, utilizes multiple ethnicities as well as sports and alters the narrator’s tone based on the situation.
The title of the commercial is “Nike: Unlimited You.” The simplicity of the title makes it easy to remember yet has enough meaning behind it so it doesn't get forgotten. The choice to use the word “unlimited” to describe the viewer creates a sense of motivation before the commercial even starts. This choice to inspire the audience makes the viewers feel that Nike cares about their well-being …show more content…
The kids in the ad create a bond with the audience by showing that they weren't good at all in the start of the ad -kids their age can relate to that- but they show that they can be the best, like the ones in the commercial. The ¨Nike: Unlimited You¨ commercial goes into depth trying to prove that anyone can do anything. In the start of the ad the narrator begins it by showing people who look like they are too small for, and not fit for what they are doing, but he shows that they are. ¨He'll run a marathon¨ ¨Who will?¨ ¨You, man!¨ ¨Me?¨ by this one scene, it shows a teenager running and he looks like he is beat dead, almost like he's going to give up. The audience (kids that age) tries tremendously hard for something and just want to give up because they think they're not good enough, but with motivation, they can. Going on through the commercial the narrator goes on to about mid-way in the commercial and thinks that it's on, but the kids keep going on showing their max potential proving that they can do anything. Later on the kids start showing off their skills with professional athletes, trying to be like them. It makes the audience want to be like the kids in the ad, but also be like the professionals in the
The title of the commercial is “Nike: Unlimited You.” The simplicity of the title makes it easy to remember yet has enough meaning behind it so it doesn't get forgotten. The choice to use the word “unlimited” to describe the viewer creates a sense of motivation before the commercial even starts. This choice to inspire the audience makes the viewers feel that Nike cares about their well-being …show more content…
The kids in the ad create a bond with the audience by showing that they weren't good at all in the start of the ad -kids their age can relate to that- but they show that they can be the best, like the ones in the commercial. The ¨Nike: Unlimited You¨ commercial goes into depth trying to prove that anyone can do anything. In the start of the ad the narrator begins it by showing people who look like they are too small for, and not fit for what they are doing, but he shows that they are. ¨He'll run a marathon¨ ¨Who will?¨ ¨You, man!¨ ¨Me?¨ by this one scene, it shows a teenager running and he looks like he is beat dead, almost like he's going to give up. The audience (kids that age) tries tremendously hard for something and just want to give up because they think they're not good enough, but with motivation, they can. Going on through the commercial the narrator goes on to about mid-way in the commercial and thinks that it's on, but the kids keep going on showing their max potential proving that they can do anything. Later on the kids start showing off their skills with professional athletes, trying to be like them. It makes the audience want to be like the kids in the ad, but also be like the professionals in the