‘The legend of the lemon tree’ is an ad that Solo has had running on TV for a while, the same with Mount Franklins ‘Add a little sparkle’. Solo is a soft drink brand that sells fizzy lemon drinks. Mount Franklin sells drinks too but they only sell pure water. Both these brands are Australian and are very popular. Solos ad is targeting men because in the ad a man is chasing a barrel of Solo. Mount Franklin also targets everyone because it is a lady in a bikini drinking Mount Franklin and everyone can think that she is beautiful. Mount Franklin wants you to think that the water is purely come from nature and makes you want to buy pure water. Solo wants you to think that their product is made from natural lemons and if you drink it will make you
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Especially Mount Franklin and Solo because they are both drinks. They are not the only drink ads but they are 2 examples. Both these ads are exaggerated because in the Solo ad a barrel rolls for about a kilometre nonstop, but in the mount franklin ad it shows that the water comes purely from nature. Another similarity they share is in both ads their product is drunk by the main person and the bottle and barrel have the logo and slogan on it. Music is also a key factor in both ads because it sets the type of ad it’s going to be. Mount Franklins music is nice and calm because the main character is just strolling/walking through different settings. But in Solos ad it is very loud and fast as a man is chasing a barrel through the country side until he catches it. Those are some of the similarities in these ads.
Every ad is different in its own way. This is how the brands keep alive. For example, In the Solo ad there is a muscly man chasing a barrel full of Solo for ages through the outback. In Mount Franklins ad there is a sexy fit girl walking through a forest and the beach while drinking Mount Franklin. Solo is more of an action ad which grabs the audience’s attention straight away whereas Mount Franklins ad makes you feel relaxed. Different ads want you to feel a type of feeling for what the ad type is. This is how ads work in different ways and appeal to different emotions and
Especially Mount Franklin and Solo because they are both drinks. They are not the only drink ads but they are 2 examples. Both these ads are exaggerated because in the Solo ad a barrel rolls for about a kilometre nonstop, but in the mount franklin ad it shows that the water comes purely from nature. Another similarity they share is in both ads their product is drunk by the main person and the bottle and barrel have the logo and slogan on it. Music is also a key factor in both ads because it sets the type of ad it’s going to be. Mount Franklins music is nice and calm because the main character is just strolling/walking through different settings. But in Solos ad it is very loud and fast as a man is chasing a barrel through the country side until he catches it. Those are some of the similarities in these ads.
Every ad is different in its own way. This is how the brands keep alive. For example, In the Solo ad there is a muscly man chasing a barrel full of Solo for ages through the outback. In Mount Franklins ad there is a sexy fit girl walking through a forest and the beach while drinking Mount Franklin. Solo is more of an action ad which grabs the audience’s attention straight away whereas Mount Franklins ad makes you feel relaxed. Different ads want you to feel a type of feeling for what the ad type is. This is how ads work in different ways and appeal to different emotions and