Comparing Two Adverts

Not Just Water “In advertising not to be different is virtually suicidal.” Bill Bernbach said this about advertising. If every ad were the same products would all be seen as the same. That is not what a company wants from their advertisements. They want the advertisements to help show why their product is different from the competitors. Whether that is how the product makes you feel or how the product can benefit you. Advertisements also strive to be different so they can appeal to different markets. When ads try to appeal to different demographics they run the risk of alienating another demographic. Another variable that factors into an advertisement and the demographic that it’s trying to appeal to is where the ad will be placed, whether it’s a mainly female read magazine or mainly male read magazine, etc. In the following two advertisements I will be looking at two different brands that are trying to sell similar products, but have taken two different routes in displaying the product. The two products are water brands, Poland Spring and Dasani. Dasani is a brand of water that is owned by The Coca-Cola Company. Dasani is a brand …show more content…
Semiotics is “the study of signs and symbols as elements of communicative behavior.” In the Dasani ad the female is positioned in a seductive way to make the potential buyer feel like Dasani is sexy and is for people who want to be sexy. It’s on a boat which when on a boat that person is going on a journey. When someone buys Dasani they are about to embark on a journey. In the Poland Spring ad, the bottle is surrounded by grass, water, and blue skies. Its surrounded by nature in a way to make the bottle seem a part of nature itself. You can see the plains and sky through the bottle to add a sense of one with nature. In the photo you can see the outline of the bottle and the logo but the water is blending in with