Social Media And Its Impact On Society Essay

1351 Words Nov 1st, 2016 6 Pages
Social media has become so much more than just a way to communicate with your family and friends, it has reached new heights that has made it a broad topic. The first characteristic that comes to mind would be easy, the social media apps are accessible on every smartphone device or tablet and most times when people are using their phones they are accessing a social networking site. With sites like Facebook and Twitter allowing users to speak their minds freely, opinionated is probably the most seen characteristic when dealing with social media. No topic if off limits, no one is off limits and users will stand by their opinions even if they happen to be wrong. Personable would be the next characteristic as reading status updates and seeing photos of users’ everyday lives, it gives family and friends a look at how good or sometimes how bad things may be for someone. Marketing mayhem would be last, but not least as companies both big and small have increased profits by using the easy and accessible tools of social media. The profits do not only reach the companies, but those who are using their “celebrity” to promote for these companies via their social media pages.
Like all things that relate to public relations and marketing, a company must first make sure that by making a YouTube video they are aiming at their target audience. It would be a waste of time if a company’s audience does not use YouTube. The next step would be deciding what the video’s focus will be, it is…

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