Instagram Vs Snapchat Analysis

The more the human race develops, the more it finds ways to stay connected and engage with one another. Communication can now be easily carried out electronically in a matter of seconds, a process used by a typical consumer everyday. A process that is also essential to the world of business; a world that is full of advertisements with the basic intention to reach as many potential buyers as quickly and efficiently as possible. Social media and internet use by teenagers is at an all time peak. In fact, as of 2012, ninety five percent of teens are online, seventy eight percent of teens own personal cell phones, and about half of those cell phones are smartphones (citation). With this comes the use of the mobile applications such as Snapchat and Instagram, two commonly used social media forms for kids that allow the ability to constantly stay in touch. When properly taken advantage of, a business can promote impactful advertising through these visual forms of communication. Though both Snapchat and Instagram offer businesses a chance to promote themselves through what seems to be extremely similar means, once looked at in depth, it is clear that Snapchat offers a wider variety of choices to the one advertising, in …show more content…
Though a picture can be deleted at anytime, there is no expiration date on it. In addition to this, the caption of an image can be edited at any given moment, and there is no character limit when it comes to how much an advertiser wants to write below a visual. A generic Snapchat account, on the other hand, allows a post to be viewed for up to ten seconds at a time, and is only available for a maximum of twenty four hours on what is known as a Snapchat Story. The concrete text is limited to two lines (measured across the phone screen) worth, and once something is posted, it can be deleted, but cannot be