The college students range from ages 18 to 24 and according to Matt Alderton (2010), this demographic is remarkably age stable. College students are known as a sub-segment of the millennial generation and sometimes called younger millennials.
Geographic
College students do not have an exact geographic location as there are hundreds of university and colleges throughout the United States. Exact locations vary since some campuses are located in urban areas, and others are more rural. The variety of locations for college students is wide, but most of them have similar living situations. College students both commute and live at home with their family or they endure the dormitory life. After the early college years’, students move from living in a dorm to renting a house or an apartment typically funded by their parents.
Behavioral
This demographic is drawn to campaigns that get to the point quickly because they already deal with high levels of stress and worry about school often. They are typically critical thinkers that are wary about advertising. According to Jeff Gawronski, college students are very quick about sniffing out a phony and they don’t like to be tricked into any deals.
Psychographic
College students are both stable and static consumers. They are currently moving around, changing their …show more content…
Schroer (n.d.) and Matt Alderton (2010) college students are harder to reach with traditional marketing techniques. This comes from them growing up in an ad-saturated world. These media savvy students won’t be intrigued by direct mail, commercials, billboards, and so on. To reach college students, companies must digitize campaigns and utilize the number one medium to reach students, the internet. Kelsey Gehr (2015) recommends getting connected on Facebook, Twitter, Snapchat, and LinkedIn. Interacting with students on multiple mediums will be highly beneficial when they do finally purchase a product and spread the word to their
Geographic
College students do not have an exact geographic location as there are hundreds of university and colleges throughout the United States. Exact locations vary since some campuses are located in urban areas, and others are more rural. The variety of locations for college students is wide, but most of them have similar living situations. College students both commute and live at home with their family or they endure the dormitory life. After the early college years’, students move from living in a dorm to renting a house or an apartment typically funded by their parents.
Behavioral
This demographic is drawn to campaigns that get to the point quickly because they already deal with high levels of stress and worry about school often. They are typically critical thinkers that are wary about advertising. According to Jeff Gawronski, college students are very quick about sniffing out a phony and they don’t like to be tricked into any deals.
Psychographic
College students are both stable and static consumers. They are currently moving around, changing their …show more content…
Schroer (n.d.) and Matt Alderton (2010) college students are harder to reach with traditional marketing techniques. This comes from them growing up in an ad-saturated world. These media savvy students won’t be intrigued by direct mail, commercials, billboards, and so on. To reach college students, companies must digitize campaigns and utilize the number one medium to reach students, the internet. Kelsey Gehr (2015) recommends getting connected on Facebook, Twitter, Snapchat, and LinkedIn. Interacting with students on multiple mediums will be highly beneficial when they do finally purchase a product and spread the word to their