Definition of marketing- it is the action of business in which the influencing voluntary exchange by one business party to another party as a customer and they have a process for creating, communicating to promote the product by advertisement like social, television, radio etc.
The four p’s in market
Product
Price
Place
Promotion
Product- A product is seen as an item which satisfies the consumer demands. It is a tangible good or an intangible service. Tangible products are those that have an independent physical existence.
Price- It is the money pay by the customer for buying any product for fulfil their wants and needs. When setting a price, the marketer must beware of the customer perceived value for the product.
Place- …show more content…
This is mainly achieved through carrying out a thorough research aimed at identifying trends and preferences of among certain homogenous groups of customers. To Wal-Mart, market segmentation is applied to determine where to open a retail outlet and the kind of items to stock in the store. Wal-Mart uses two main types of market segmentation. The first type is geographical, which is ranked as one of the oldest method of segmentation. Geographical segmentation involves grouping customers based on their physical location. For example, Wal-Mart does not stock snow shovels in its cities like San Diego because there is hardly snowfall in that side of the country (Capon, Noel, & James, 2011). The second type of segmentation is based on the age of customers in a certain region. In this type of segmentation, the company stocks its outlets to meet the tastes of its customers depending on their …show more content…
They got lots of complaints regarding their customer service. To handle the objections of clients Walmart staff need to talk obligingly with their clients. By doing this their client administration standard will likewise increment.
Good customer service increase the standard of customer service. Walmart staff need to help clients when they get in a bad position. Staff ought to ask the client independent from anyone else on the off chance that they have any troubles. In the event that they got any issue the organization needs to take care of the issue quickly. Walmart require some experience staff to take brisk activities.
2.5
Feedback for better communication play an important role will explore its business in its communication it can be in some manners. Feedback help the organisation that where they need to focus more. Every day Walmart get a lots of feedback regarding their services. Many people satisfied and many of them are not. For example they get complaints about empty shelves, delivery services, Walmart also not responding to feedbacks immediately. For consumer loyalty Customers require speedy reaction however Walmart got a huge number of criticisms and they are not ready to answer them. Clients get irritated when they don 't get any reaction even some of the time they didn 't get telephone call