Sarah's Morning Coffee Case Study

776 Words 4 Pages
For Sarah’s Morning Coffee
By Parker Carnes, Store Manager
November 1, 2017
Introduction
Sarah’s Morning Coffee (SMC) is a start-up coffee and baked goods retail store in South Carolina. The owner will finance a ten-year loan. SMC wants to get the interest of a repeat customers with a large variety of coffee and baked goods. The company plans to dominate the market area with industry experience and weak competition in the region.
SMC’s goal is to offer products at competitive pricing that reflects the middle to upper income of residents in the area of the location.

The Company
SMC is located in Hartsville, South Carolina and is owned by a single owner.
Mrs. Sarah Clement has experience in sales, marketing, and management. She has also worked
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Products and Services
SMC has a full range of coffee and baked goods to provide an option for all customers. Every coffee and pastry is created with care and attention down to the smallest detail. The bakery produces 6 batches daily to ensure freshness and steady supply
Menu
Morning Favorites
Hot Cakes & Bacon (760 cals)
Pancakes with a side of smoked bacon.
Hot Cakes & Eggs with Bacon (1000 cal)
Pancakes & scrambled eggs with a side of smoked bacon.
Rancher’s Scrambler (380 cals)
Scrambled eggs, peppers, mushrooms, onion & cheddar served with harvest toast (170 cals) & oven-roasted potatoes (150 cals) or fresh fruit (70 cals).
Breakfast Sandwiches
The Commuter Croissant (550 cals)
Scrambled eggs, smoked bacon, cheddar & tomatoes on a flaky croissant.
Smoked Bacon & Cheddar Panini (635 cals)
Scrambled eggs, smoked bacon & cheddar on sourdough.

Flatbread Sandwiches
Chicken Apple Sausage (350-420 cal)
Scrambled eggs with parmesan & cheddar on flatbread.
Applewood Smoked Bacon (335-425 cal)
Scrambled eggs with parmesan & cheddar on flatbread.
Avocado & Spinach (280-340
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Oatmeals & Yogurt
Fresh Berry & Yogurt Parfait (325 cals) crunchy granola, low-fat yogurt & fresh seasonal berries.
Oatmeal (350 - 465 cal)
Oatmeal with choice of currants, cranberries, brown sugar, walnuts or almonds served with a homemade raisin pecan sweet crisp (120 cals).
Berry Almond Swiss Oats (540 cals) a large bowl of chilled swiss oats topped with toasted almonds and fresh strawberries & blueberries served with a raisin berry sweet crisp (120 cals).

Soups
Loaded Baked Potato Soup (435 - 1010 cal)
Topped with cheddar cheese and green onions.
Cheddar Broccoli Soup (370 - 700 cal) a creamy soup made with real cheddar cheese.
Roasted Tomato Basil Soup (400 - 680 cal)
Topped with our signature homemade spicy croutons.
Mom's Chicken Noodle Soup (240 - 750 cal)
Enjoy our version of the classic comfort food. Bakery Sweets
Cookies (290-330 cal)
Flavors include chocolate chip, monster, oatmeal raisin, sugar, and English toffee.
Hand Pies (560 cals)
Choice of twisted lemon or blueberry.
Rugalach
Cinnamon pecan, and apricot walnut
Cinnamon Creme Cake Slice (740

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