Starbucks Vs Dunkin Donuts Case Study

Improved Essays
If one needs a coffee to kick start their day, the options for where to get their fix are almost limitless. But even with the rise of local coffee shops or other fast food chains, there is a high chance for one to grab their brew at Starbucks or Dunkin ' Donuts. They are both worldwide coffeehouse chains that are still continuing to grow. Although they may seem like just an average joe store, they both have pros and cons in each cup. The largest dispute is whether or not these coffee consumers are getting their daily grind at Dunkin ' Donuts or at Starbucks. What matters most when choosing where to stop for the cup of joe is the cost, service, and variety.
Whether it is a small or tall, drinking coffee daily can add up. But if one has to have their morning fix, one has to have it. So, consumers are willing to spend the money. Prices vary depending on what drink
…show more content…
They tend to serve more food, unlike Starbucks. But, Starbucks does have hidden menu items that can be ordered by special request. Other than focusing on just coffee like Starbucks, Dunkin ' specializes in serving donuts. Dunkin ' Donuts appears to have a concrete menu. Whereas, Starbucks availability of menu items vary by location, season, and store size. Not all beverages, food items, or alcohol are offered at every Starbucks locations.
Looking at them side by side, they both provide a coffee fix. As one would expect, the pros tend to weigh out the cons. These two companies have a very distinct brand identity. One has a pink and orange average joe logo versus a green, upscale, west coast company with fancy names. If price is not an issue for the consumer, Starbucks has the whole package. Starbucks goes above and beyond to provide the best customer satisfaction. The variety and quality Starbucks serves stands at a higher level than Dunkin ' Donuts. In this brewing battle, it all comes down to the consumer 's personal

Related Documents

  • Improved Essays

    In the United States, some of the well known places to buy coffee are at Caribou Coffee, Starbucks, Dunkin Donuts, and Dutch Bros. These businesses are found all over the United States creating jobs for many americans. There are also small business coffee shops that are usually run and handed down by family like Coffee Rush. Both teens and adults are allowed to work at coffee shops creating more job opportunities. Coffee shops aren’t the only places you can get coffee.…

    • 1157 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    The majority of its local shops are located in the Northeast region of the country. As the company looks to expand and open new stores they have to deal with the competition in that area. They have been slowly expanding to new areas due to competitors in that geographical region. Take for example McDonald’s Café which is located practically in every state and have shops setup in places such as airport, highways, parks and in every other shopping center or plaza. There are more direct competitions from companies such as Starbucks and Krispy Kreme that sell coffee and donuts.…

    • 1470 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    When it comes to the coffee industry so many brands have such a following that having these brands in the shop is a must to actually sell coffee makers. The coffee makers aren’t what make us the money; it’s the coffee that goes with it. Therefore selling the coffee makers is a necessary evil. Our best seller in the shop is Keurig and the K-cups we have branded with Keurig (which is a very rigorous and costly project but well worth it for long term return on investment). Overall are inaugural store sells several products but nowhere near a chain coffee shop like…

    • 1824 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The company is facing a large number of competitors which different size, specialties and strategies For example Starbucks faces the competitive force of McDonald’s, Costa coffee, Burger King, Café Nero, M c cafe and Dunkin Donuts, as well as other specially coffee companies the strong force of competition is also due to the low switching cost means that it is easy for customer to shift from Starbucks to other brands available on the market. Thus competition should be among Starbucks…

    • 751 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Quality, profitability and ethicality: Starbucks have established themselves as a premium coffeehouse chain, despite their huge worldwide presence comparable to that of most fast food chains. Their products are of excellent quality, seemingly environmentally friendly, and relatively consistent between locations. As a result, they can afford to charge customers high prices, which most people are willing to pay. Not only does this mean large profits, but also has them globally recognised as one of the best coffee shop chains 4. Providing Good Service: That the shop will satisfy the needs of each customer they have.…

    • 1188 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    They use this same coffee blend for their hot, cold and frozen drinks. It is also sold in national chain grocery stores. Only having one blend cuts down on cost and allows them to be consistent with the product (Dunkin’ Donuts, 2016). It doesn’t, however, allow for different consumer tastes or…

    • 822 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    From the beginning of Starbucks’ found, it made a choice about its positioning. Grab a cup of coffee on the way to office every day will cost more than a thousand yuan, and the average monthly disposable income in China is 2395 yuan (Guo 2017). Starbucks offers products that might be not so affordable for the lower class to clarify its targeting group. There was a time that some upper-class people in China enjoyed carrying a Starbucks’ cup as a show-off (Schiavenza 2013). It helps develop a stereotype in people’s mind that Starbucks is high quality.…

    • 1100 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    On the other hand, bars, bars and many other customers are substitutes. a) Coffee has a lot of reasonable choices, mainly tea, fruit juice, water, soda water, energy drinks and so on. Non-alcoholic beverages bars and bars can also replace Starbucks social experience. b) Consumers can also use their own high-end coffee machine to produce their own coffee, only Starbucks like high-end coffee retailers to buy a small part of the…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Starbucks Coffee

    • 980 Words
    • 4 Pages

    Compared to competitors, Starbucks customers were the “happiest with 73% acquisition positively compared to McCafe at 60% and Dunkin’ Donuts at 57%” (Hanson, 2015). Consumers were also less concerned with the cost of Starbucks products over the competitors. Another factor in consumer’s decision to purchase Starbucks over McCafe or Dunkin Donuts is the volume of Starbucks locations. The map in Appendix 1 shows Starbucks, McDonalds and Dunkin’…

    • 980 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Unlike most consumer brands, Starbucks does spend millions of dollars every year on advertising to gain attention to its products. Instead, Starbucks attracts customers by the display of their storefronts, putting stores in populated areas, word-of-mouth interactions and selling a variety of products, such as various types of coffees, teas, cookies, cakes, pastries, sandwiches etc. • Starbucks uses little money on advertising. Depends on word-of-mouth and storefronts. Also joined into ice cream with Dreyer’s and into Frappuccino with Pepsi ("Starbucks Corporation," Sec 3).…

    • 815 Words
    • 4 Pages
    Improved Essays

Related Topics