Sb Partners Executive Summary

Improved Essays
The purpose of this short-term plan is to provide an outline for creating and implementing a number of new communication tools needed as the foundation for SB Partners’ 2016 marketing plan.
Plan Objectives:
Create key creative themes and content that provides consistency & frequency of messages across all mediums
Engage in innovative ways/tools to stand out from the competition and increase brand awareness
Develop metrics for achieving targets

Target Audience Overview:
Early stage (under $1 million in revenue)
Attracting early stage clients provides an opportunity to develop a long term relationship by playing an active role in supporting the growth of the entrepreneur and the company. Competitors are giving away accounting services as
…show more content…
Responsive, personalized service is what has built existing client relationships and is what differentiates SB Partners from competitors. Growth of the brand has been accomplished with over 40 years of business and community development, accessibility to partners and a culture of client support.

Marketing Strategy:
Communicating the benefits of being a client vs a customer
Customers – are defined as a sale based service commodity. This customer type engages for a specific reason and does not always present opportunity to engage with additional services. However, there is a market of new entrepreneurs who are looking for the same commodity, but have not yet realized the benefits for personal & business growth by working with a firm that cares about their success.

Clients – may start out as a customer, but with SB’s service culture they transform to clients as they grow in understanding of how significant emotional support contributes to building organizational capacity and growth through-out the entire business life cycle. Clients develop as long-term, trusting relationships over time – and are key to SB’s
…show more content…
Activities depicted are high performance, exciting, driven by passion and a hunger for success and excellence, but have an element of risk involved. The image concept will be flushed out into the various marketing tactics outlined in this plan.
Tactical Plan

Website
As the creative & customer reach strategy evolves, the objective for a full updated website represents creating an existing & potential client engagement focal point. Building the site specifically to support the target audience journey, the navigation will be designed to make a personal connection between SB Partners’ team, existing clients and potential opportunities. The process to secure a vendor to develop the next generation website and design the user experience is currently underway. A detailed plan will be provided by the selected vendor.

Brochure
With many changes since the production of a corporate brochure, the objective for updating includes the opportunity to create a presentation delivery that engages the target audience in an interactive, enjoyable and memorable

Related Documents

  • Improved Essays

    Cmo Case Study

    • 840 Words
    • 4 Pages

    To begin with, what is marketing plan and who is a CMO? Marketing plan is a comprehensive, organised and realistic strategic document used to publicize the current business position in the marketplace for a particular period usually 1-5 years to the Chief Executive Officer, shareholders, distributors, suppliers to persuade them to devote their time, energy and money in order to make the strategy a success. A marketing plan is an important document that states all the marketing objectives, targeted market, the marketing concept used and helps with the future development of an organisation. Thence, having a marketing plan in an organisation is like having a ship with an exceptional captain at its helm. CMO simply means Chief Marketing Officer…

    • 840 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    1.1 Describe the importance of developing relationships with customers Having a good rapport with your customers is extremely important for the success of any company. Having a solid relationship with your customers can help ensure that the business continues to progress and remain successful. A good way to develop a solid relationship with your customers is to reward loyalty, by simply sending a thank you note or a money off voucher can help to build and maintain brand loyalty, it also helps to introduce incentives such as a customer loyalty program as it will help to entice customers to return.…

    • 1142 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    According to my research, the computer market in Santiago de los Caballeros is relatively small of companies similar to one that I want to introduce. If it comes to my neighbors, for instance the province of Pomerania, there is slightly more serious situation and predominance of business-type Internet Café. In most cases, however, you can see quite significant differences between the offerings of individual companies. They are focused mainly on the prices of services offered, which are usually based on location, target customer groups, and network bandwidth. An important factor for the price of the product are the costs of rent and electricity consumption.…

    • 800 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Terry Wilson has hired Ana Maria Vargas to develop a Digital Marketing Plan, since they identified some deficiencies in their online presence. In this Digital Marketing Plan will be using the SOSTAC structure (Chaffey & Smith, 2013). This structure contains the whole necessary elements to make improvements in the online presence of the company and therefore significantly ameliorate their profits through short-term strategies.…

    • 63 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Growing a Graphic Design Business and Customer Loyalty A growing body of research on building a graphic design business is an indicator that is a topic of importance to the business world. Upteen amounts of small businesses are working towards having their companies grow and become a well developed franchise. A extensive amount of researchers and educators are demanding a way to identify the certain variables their business can have, in order to gain more clients and have a repeat of customers. Graphic Design is defined as the art or skill of combining text and pictures in advertisements, magazines, or books (Google).…

    • 1202 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    a. What is the organization’s business and mission? The organization I would like to focus on this project is Bobbi Brown(BB). BB is a global prestige cosmetic brand that empowers women to embrace and enhance their individual beauty (Bobbi Brown, n.d.) b. How big is it?…

    • 810 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The organization need to seek the understanding and knowledge about the rival offers from other firms seeking to serve the same customers. The Shaksy Group, by the help of the managers need to bring innovative and creativity to charm the customers in a new way for the competitive moves. Market analysis: The organization seeks to evaluate the current needs of their target and new customers because for any business, it is very much important that they know about the market and according to that value they can able to strategize the market plan and implement that market plan thereafter. The emerging needs to future customers are essential to know for the organization and in accordance to that the company will innovate and create their products and serve the customers to their best value and reach up the desirability level of the customers (Shaksy Group, 2017).…

    • 1133 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Cox Communications Essay

    • 753 Words
    • 4 Pages

    ** Time and again, we have been told about actively engaging with customers by understanding their business needs and providing them with relevant and appropriate products and services. Certainly it is not as simple as it always sounds! How do you build trusted partnerships with your customers? How do you keep them engaged? How do you deliver a unique, differentiated experience?…

    • 753 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Sasser Case Summary

    • 863 Words
    • 4 Pages

    One of the main takeaways from Professor Sasser’s lecture on customer care is the link between customer’s satisfaction and loyalty to profit. He discusses an example with MBNA, a credit card company associated with Maryland National Bank. The CEO was worried about his business because they were not growing profitably. They attracted customers, but the more they attracted, the more profit they lost. The CEO calculated the lifetime value of a customer and found that it was taking them five years to break even; however, his customers were only staying with him for four.…

    • 863 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Designpac Case Study

    • 1097 Words
    • 5 Pages

    DesignPac: Story of a freelance designer who started his own company Before starting a designing company, Suman Jung was a freelance designer who used to earn handsomely. But, he slowly started to feel that freelancing is not that secure job. So, he thought of starting a designing company together with four other friends, and provide a unique type of services. DesignPac was formally launched on July 4, to provide designing services in package basis, unlimited designs every month.…

    • 1097 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    7 mistakes in using omni-channel approach Our last coffee break at InfoOwl finished with new article where we try to explain why it’s so important to use omni-channel approach to satisfy your customer. Omni-channel (make it clickable for article about omni-channel) is coming after multi-channel communication, both of them are created to develop customer’s service and make clients more happy and satisfied. But why do omni-channel approach nowadays become more important than multichannel?…

    • 933 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Content marketing will only be effective for a business when it is made by someone understands the marketing and business goals of the company. A successful business with excellent content marketing has their goals assessed, objectives defined and tactics formulated. We are providing here a list of 15 goals that you can apply to your content marketing strategy and increase the sale and revenue of your company. Goal 1: Make valuable and informative contents for your readers. When the readers feel that you know what you are writing, then they feel more confident and trusting towards the materials that your write.…

    • 800 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Quality Digest Case Study

    • 9818 Words
    • 40 Pages

    CHAPTER ONE INTRODUCTION 1.1 Research Background Back in the olden days, the success of an organisation was determined by the quality nature of products they provided their customers. It was believed that customers were ignorant and did not know exactly what they wanted and therefore accepted whatever was given them; thus the final decision rested on the producer or service provider. The case however, in today’s business environment is the reverse. Due to technological advancements, increased competition and the fact that people have become more informed and knowledgeable, customers now determine exactly what they want.…

    • 9818 Words
    • 40 Pages
    Great Essays
  • Great Essays

    MARKET ANALYSIS OF MALDIVE GAS Marketing Principles Husham Zareer Executive Summary After the analysis of the organization, we have figured out a gap in the market where a new service can be introduced, therefore in order to seize this opportunity to increase the sales and performance of the organization to maximize profit for the organization, this report outlines the target market and buyer behavior. The main stages of marketing segmentation is used to clearly analyze the targeting strategy.…

    • 6265 Words
    • 26 Pages
    Great Essays
  • Great Essays

    Our persistent focus on quality, efficiency and customer service has resulted in successful projects and high client fulfillment. By intentionally balancing the advantages…

    • 2136 Words
    • 9 Pages
    Great Essays