MARKET ANALYSIS OF MALDIVE GAS
Marketing Principles
Husham Zareer
Executive Summary
After the analysis of the organization, we have figured out a gap in the market where a new service can be introduced, therefore in order to seize this opportunity to increase the sales and performance of the organization to maximize profit for the organization, this report outlines the target market and buyer behavior.
The main stages of marketing segmentation is used to clearly analyze the targeting strategy. Examples have been given provided in relation to Maldivegas in order to explain theories better. For every organization to sustain and develop buyer behavior to be identified is very important therefore the buyer behavior and positioning of new product …show more content…
Product positioning is a marketing technique intended to present products in the best possible light to different target audiences. Market segmentation and product position is correlated and Maldivegas establishes product positioning according to the product segmentation. In positioning, Maldivegas creates message concerning its products and deliver the message to target customer through different mediums such as leaflet, magazines, television, and radio. The message includes manipulation and symbol and the success of product positioning largely depends on the technical experts, expert advice, fast service, creative ideas, high quality, caring attitudes, immediate results, low price and emotional supports. (Lynn Lauren, 2015)
The marketers can propose and change positioning strategies for a market segment. The first step in changing their positioning strategies is market research and the use of management tool SWOT will help them to identify their strengths, weaknesses, opportunities, and …show more content…
The proposed price is $100 for a fiber Premium cylinder. Special discounts would be offered to attract the consumers (Kent, 2013). Bundle pricing strategy would be adopted to enhance the sales volume.
Place: Maldivegas would sell through the retail stores only while opening up online portal may also help depending upon consumer adoption in the retail market; however adoption for online portal would be low in this industry.
Promotion: Promotion can be done through mass media channels such as TV, magazines, newspapers and outdoor media channels. People: Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. For people to be attracted towards the product, it needs to be displayed and marketed directly into people’s households. Processes: The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. Physical evidence: Almost all the services include some physical elements even if the bulk of what the consumer is paying for is intangible. For example broachers,
Marketing Principles
Husham Zareer
Executive Summary
After the analysis of the organization, we have figured out a gap in the market where a new service can be introduced, therefore in order to seize this opportunity to increase the sales and performance of the organization to maximize profit for the organization, this report outlines the target market and buyer behavior.
The main stages of marketing segmentation is used to clearly analyze the targeting strategy. Examples have been given provided in relation to Maldivegas in order to explain theories better. For every organization to sustain and develop buyer behavior to be identified is very important therefore the buyer behavior and positioning of new product …show more content…
Product positioning is a marketing technique intended to present products in the best possible light to different target audiences. Market segmentation and product position is correlated and Maldivegas establishes product positioning according to the product segmentation. In positioning, Maldivegas creates message concerning its products and deliver the message to target customer through different mediums such as leaflet, magazines, television, and radio. The message includes manipulation and symbol and the success of product positioning largely depends on the technical experts, expert advice, fast service, creative ideas, high quality, caring attitudes, immediate results, low price and emotional supports. (Lynn Lauren, 2015)
The marketers can propose and change positioning strategies for a market segment. The first step in changing their positioning strategies is market research and the use of management tool SWOT will help them to identify their strengths, weaknesses, opportunities, and …show more content…
The proposed price is $100 for a fiber Premium cylinder. Special discounts would be offered to attract the consumers (Kent, 2013). Bundle pricing strategy would be adopted to enhance the sales volume.
Place: Maldivegas would sell through the retail stores only while opening up online portal may also help depending upon consumer adoption in the retail market; however adoption for online portal would be low in this industry.
Promotion: Promotion can be done through mass media channels such as TV, magazines, newspapers and outdoor media channels. People: Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. For people to be attracted towards the product, it needs to be displayed and marketed directly into people’s households. Processes: The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. Physical evidence: Almost all the services include some physical elements even if the bulk of what the consumer is paying for is intangible. For example broachers,