Ryanaair Case Study

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3- Dan (35%) - Outline the personal selling skills you would expect to see in a member of this sales team

The sales team in DHL Express in Ireland are key to identifying the existing accounts needs by matching the benefits of the offerings and aid the decision-making that best fit the customer’s requirements. When developing their personal selling skills, it will improve their sales performance, not only by improving skills, but also enhance their self confidence.

Personal selling allows the salesperson to target the key benefits specifically to the key accounts and receive immediate feedback. In this way, it is more precise than other forms of marketing promotion and often has a greater persuasive impact. Another advantage is that personal
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Electric bicycles have a very low carbon footprint, there are no emissions so therefore an excellent environmentally friendly alternative. 246 words B) Luggage delivery 48 hours Ryanair has been a close affiliated company to DHL for many years, and it is now time for us to propose a new sales strategy to our partnering company. DHL Express Ireland will introduce a new and stress-free way for Ryanair consumers to travel without having to worry about their luggage. We will offer a service that will collect and check in their luggage 48 hours prior to their flight, and will be ready to pick up at the DHL desk on their arrival at their destination airport.

In doing so, the consumer will save a considerable amount of time at the airport and avoid the long check-in queues. This will be beneficial for large tour groups travelling together, families with young children and also individuals with restricted mobility. The price that we offer will vary depending on the size and weight of the luggage, however we will guarantee the lowest rate on the market regardless of the flight
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This will be offered to our key accounts who already worked with the GOGREEN Carbon Footprint option, the opportunity to join with no extra fee/cost to the eco-loyalty programme, where DHL Express is building brand awareness and equity.

These customers are aware already of the climate change and the different and diverse aspects of the carbon emissions of each delivery produces. In this case in particular we are offering to them a to contribute to the climate change movement through us. For this, we are going to create an online tracker in their accounts where they can visualise how many kilometers their parcel travels, from point A to B. When they reach to 500 km on the counter bar, they will compensate the environment planting a tree in Peru helping to repopulate the Amazon forest and as well recived a 3% discount in their next delivery order.

As well on the website will be a specific area outlining all the information related to the Eco-loyalty programme, where our customers can find the FAQs section where the details of the loyalty programme will be detailed. Why we decided to plant

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