A newcomer, regardless of what it is, has a great deal of difficulty developing the main ingredient Trust among the community. To be the talk of the town they have to do a lot besides TV commercials, newspaper ads, they really have to get into the community and after a good period of time the citizens will begin to trust the under the assumption that they are straight and truthful.
Alma Chrysler Jeep Dodge Ram
A friendship that developed during college is boundless. During the learning period, the students learn to work together, …show more content…
Events are set up for either success or failure for several reasons. The page posted on the newspaper is a total failure for several reasons, for instance: the location of the ad at the end of the paper, save a few dollars in reference to the front page, the criteria is that the customer look at all what seem to matter to him or her and no much attention is placed on the last page. Less time being viewed, not so interesting. The quality of the photographic work shows the lack of concern and uniformity this is shows the level of respect they have for the community. A dealer in this case under new ownership needs to show wealth and dress up as such, even if the just making it. In the world of business presentation is a must do, if the staff to include the ownership don’t look classy and sharp it becomes a deterrent to the prospective customer. A small town wants to see the signals of prosperity and this ad reflects the opposite. There are more sophisticated ways to introduce the business to the community, such as the high school band, with their cheerleaders in exchange of new uniforms and new instruments, it sounds expensive, but it’s not if those are the future customers, become acquainted with the community, a mural of the entire football team with the starts pass and presented in a three dimensional format. The local college, the companies, historically they had become …show more content…
The customer pool is larger the challenge there is how to bring potential buyers, here is where experience is an asset, experienced salesman had learned how to read body language and patiently wait for the opportunity to make the sale.
The promotional mix, the theme “WE GOT YOUR BACK”, most of the effort will be geared to the high school with emphasis on sport teams, the marching band, here is where building the future begin at the base, future new customers. The rugged look of a truck, the sophisticated appearance of the sports car and topped with an appearance of a NASCAR driver willing to sign autographs and promotional items. A couple models showing the cars as well a couple showing the trucks.
The criteria that, young people have aspirations, they want a new truck or a sport car and even if the parents help them make the first purchase if the experience is managed correctly you will have a customer for a long time. Have a couple sales personal will ensure that the information is correct and maintain contact on regular bases assure the customer trust on the logo, to include festive, days mail. People likes attention to detail and simple notes of concern are always